Author: rssmasher

Social media is noisy. We all know this. Every single second, there are: 814 images published on Instagram 2,644,941 emails sent 7,844 tweets sent Worse, did you know that a tweet’s shelf life is five minutes or less before it evaporates from people’s feeds? This is further compounded by the dismal reality of that post’s…

Delta’s Selfie Wall, which debuted in Williamsburg last year, was an engagement goldmine thanks to its clever concept of creating backdrops that would make you look like an international adventurer in your dating bio. “World travelers are more likely to be swiped right,” announced the wall, whose painted brick facades admittedly weren’t likely to fool…

A decade after agencies established independent “trading desks” and/or separate programmatic media-buying teams, most agencies have integrated their programmatic and direct media-buying teams —
either explicitly or implicitly — according to media-buying strategists at U.S. agencies surveyed last month by Forrester Research for media-buying technology platform Centro. Only 25% of 104
executives responding to the survey characterized their current programmatic media-buying as still operating “independently,” while 17% say it is now completed “converged.”

Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact with the OTT device. The new marketplace allows publishers to match their audiences with Roku’s. The device’s first-party data also provides behavioral insights – such as what content Roku users search for or how much… Continue reading »

The post Roku Lets Publishers Sell Inventory Using Its Audience Data appeared first on AdExchanger.

Nearly 20 years ago, Budweiser introduced one of its most memorable (and absurd) campaigns, “Whassup,” to the nation. Today, the company is reviving the iconic piece of marketing, but this time, there’s another man–er, brand spokesman–the Burger King himself, shouting “Whassup.” The retooled campaign, from agencies David in Miami and MullenLowe, is meant to “introduce…

Roku will offer its own advertising marketplace, called Audience Marketplace, so that advertisers can use the platform’s data on users’ streaming habits to more effectively target viewers with ads. Roku will use its insight into the behaviors of the 21 million active accounts that use the streaming platform to help publishers, initially including Turner, Fox…

YouTube revealed the most-watched ads on its platform that relate to soccer and are being promoted “during the hype” of 2018 FIFA World Cup Russia. The top 10 ads were determined by factoring in organic and paid views, watch time and audience retention from June 1 through 20. YouTube limited its World Cup leaderboard to…

As the debate over the death penalty continues in the U.S. and worldwide, read five facts about the issue.

U.S. consumers have been intently focused on the quality of news content – via traditional media, TV, print, digital and highly scrutinized social-media content. The bad stuff, in particular, gets the
high-glare: unreliable, misinformed or just inaccurate news content.

The Audience Marketplace platform will combine Roku’s own proprietary audience data and technology with trusted third-party data to allows publishers to sell to targeted audiences on the Roku
platform. Both programmatic and direct-selling methods will be supported by the marketplace.