Author: rssmasher

A decade after agencies established independent “trading desks” and/or separate programmatic media-buying teams, most agencies have integrated their programmatic and direct media-buying teams —
either explicitly or implicitly — according to media-buying strategists at U.S. agencies surveyed last month by Forrester Research for media-buying technology platform Centro. Only 25% of 104
executives responding to the survey characterized their current programmatic media-buying as still operating “independently,” while 17% say it is now completed “converged.”

Roku released its Audience Marketplace on Tuesday, designed to let publishers use its first-party data based on how consumers interact with the OTT device. The new marketplace allows publishers to match their audiences with Roku’s. The device’s first-party data also provides behavioral insights – such as what content Roku users search for or how much… Continue reading »

The post Roku Lets Publishers Sell Inventory Using Its Audience Data appeared first on AdExchanger.

Nearly 20 years ago, Budweiser introduced one of its most memorable (and absurd) campaigns, “Whassup,” to the nation. Today, the company is reviving the iconic piece of marketing, but this time, there’s another man–er, brand spokesman–the Burger King himself, shouting “Whassup.” The retooled campaign, from agencies David in Miami and MullenLowe, is meant to “introduce…

Roku will offer its own advertising marketplace, called Audience Marketplace, so that advertisers can use the platform’s data on users’ streaming habits to more effectively target viewers with ads. Roku will use its insight into the behaviors of the 21 million active accounts that use the streaming platform to help publishers, initially including Turner, Fox…

YouTube revealed the most-watched ads on its platform that relate to soccer and are being promoted “during the hype” of 2018 FIFA World Cup Russia. The top 10 ads were determined by factoring in organic and paid views, watch time and audience retention from June 1 through 20. YouTube limited its World Cup leaderboard to…

As the debate over the death penalty continues in the U.S. and worldwide, read five facts about the issue.

U.S. consumers have been intently focused on the quality of news content – via traditional media, TV, print, digital and highly scrutinized social-media content. The bad stuff, in particular, gets the
high-glare: unreliable, misinformed or just inaccurate news content.

The Audience Marketplace platform will combine Roku’s own proprietary audience data and technology with trusted third-party data to allows publishers to sell to targeted audiences on the Roku
platform. Both programmatic and direct-selling methods will be supported by the marketplace.

Working the back of the house in any restaurant wreaks havoc on the hands. Chopping, shredding–all the prep needed to satisfy the palate in addition to the actual cooking–can be a thankless job. Enter Del Taco, with a new campaign celebrating their dedicated employees’ commitment to the nation’s second-leading Mexican quick service restaurant. New work…

Retail marketers will continue to be the engine driving digital ad spending at least through the next year, according to updated estimates released this morning by eMarketer. As much of a driver as
retail is, the category’s expansion is just ahead of overall digital advertising growth rates. Overall, U.S. digital ad spending will grow 18.7% this year to reach $107.30 billion, according to
eMarketer’s update.