Author: rssmasher

With the European Union’s General Data Protection Regulation (or GDPR) looming, a handful of ad-tech companies are working together in an attempt to tackle the stringent regulations. Consider this a meeting of the doomed. AppsFlyer, mParticle, Braze and Amplitude have banded together to form the ad-tech version of the Justice League. Calling itself OpenGDPR, the…

Read five facts about religion in Saudi Arabia — a country that is the birthplace of Islam and, as such, holds special importance for Muslims worldwide.

Each new year brings a slew of articles filled with prognostications for marketing and advertising professionals. Few areas attract more of this future gazing than programmatic and online display advertising. These conversations, though, are too often in the abstract and lack specifics necessary for marketers to fully appreciate their importance or successfully leverage the suggestions….

When you make job changes to your LinkedIn profile, or are celebrating a work anniversary, LinkedIn may share these updates with your network. If you want to stop the professional network from doing this, our guide will show you how to turn this option off. Note: These screenshots were captured in the LinkedIn application on…

The amusing new ad from French food-and-sundries retailer Monoprix poses a pretty basic question: Why would a young woman suffer through an impossibly bad song instead of just skipping it? There’s an answer, but you have to wait until the end. The music-video-length ad from Parisian agency Rosapark and directing team Traktor opens on the…

FedEx has made a name for itself over the past 40 years by transporting not only everyday stuff but precious and irreplaceable cargo, like giant panda Bao Bao, a T-Rex skeleton, 90 tons of Titanic wreckage, endangered sea turtle eggs and the Vince Lombardi trophy. Even so, execs at the global company had to draw…

Rarely does anyone write about Amazon without including the word “giant.” Research shows that 43 percent of all online retail purchases were conducted through Amazon in 2016. Incredibly, this scary growth continues as Amazon’s net sales grew by more than $10 billion between the third quarters of 2016 and 2017. Just because something is big…

The message for the evening was “advertising works here,” with the company touting its prowess at reaching viewers in a live environment.

The company includes Fuse, a 65-million-subscriber cable network, and its FM (Fuse Music), a 40-million-subscriber network. The studio will be an in-house creative, talent and event-marketing
division.

Mark Zuckerberg’s testimony put not just Facebook under the microscope for its business model and practices, but the entire industry — and reminded us that once those models and methods become
commercially available, it isn’t just benign commercial interests that figure out how to leverage them.