Author: rssmasher

Retail marketers will continue to be the engine driving digital ad spending at least through the next year, according to updated estimates released this morning by eMarketer. As much of a driver as
retail is, the category’s expansion is just ahead of overall digital advertising growth rates. Overall, U.S. digital ad spending will grow 18.7% this year to reach $107.30 billion, according to
eMarketer’s update.

Every weeknight, Stephen Colbert and Jimmy Fallon battle each other for the bigger piece of the late-night audience. But on Tuesday, the 11:30 rivals united to take on a common opponent who has been attacking them both: President Donald Trump. Colbert, Fallon and fellow late-night host Conan O’Brien appeared via videochat on a “cold open”…

Self-driving cars could mean better public transit, more green space and less congestion. But also: more urban sprawl and greater inequality.

H&R Block announced it has chosen Deutsch as its creative and advertising agency of record following a review that started in April, the same month the company appointed its new CMO, Vinoo Vijay. The IPG-owned shop will handle brand strategy, creative, design, production and social media for H&R Block’s U.S. business. Deutsch expects to release…

Dove has a reputation for disruption when it comes to advertising. Famous for the Dove Self-Esteem Project–its move to include only “real” women and girls in advertising, sans photoshop–the brand is attempting to move the needle further with the introduction of the “No Digital Distortion” mark. Beginning this month, the health and beauty brand will…

Google is rebranding its line of advertising products, retiring mainstays like DoubleClick while streamlining a new suite of services for media buyers, publishers and small businesses. This month and next month, the company plans to introduce three new brands for advertising products and platforms. Replacing Google Adwords, Google Ads will become the “front door” for…

Attendance may have been down–and not solely due to Publicis’ decision to (mostly) sit out the festival–but many at the Cannes International Festival of Creativity this year noticed a positive change. PHD Media worldwide strategy and planning director Mark Holden told Adweek he thought it was good that Cannes was “a bit smaller this year,”…

Facebook’s grabbing Instagram for $1 billion will go down as one of the biggest steals in tech history. Bloomberg estimates the Facebook unit is now worth over $100 billion.

Google has rebranded its ad and platform products to evolve with changes across the industry. On Wednesday, Google AdWords becomes Google Ads, and DoubleClick and Google Analytics 360 combine to
become the Google Marketing platform under one brand.