Author: rssmasher

With ratings among its core millennial demographic on the rise last year, Fuse Media is heading into this year’s upfront event with a new branded content studio, Fuse Collab, to help create branded content and custom events for clients. The company, which targets multicultural millennials, also announced today that it has picked up seven new…

The partnership will launch what the companies call “Engine Track” reporting. The integration becomes available on Wednesday to all marketers worldwide using the platforms.

Frank Friedman will join the local TV station group company in a new role as vice president of consumer engagement for local media.

The Act would require digital platforms with at least 50 million monthly users to maintain publicly available copies of political ads purchased by groups spending more than a total of $500.

As of 2017, 56 million Millennials were working or looking for work, more than the 53 million Generation Xers and 41 million Baby Boomers in the labor force.

If you’ve ever walked through Times Square in New York, you’ve definitely experienced slow walkers ahead of you. They’re usually tourists looking up at all the beautifully lit billboards telling them what shows to see, where to eat and what underwear to buy. It’s all so overwhelming that they forget how their feet work. And…

For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric around out-of-home today feels reminiscent of mobile, where for years the saying went, “This is going to be the year of mobile.” Now,…

By default, LinkedIn allows users to find other members on its platform by searching for their email address or phone number. If you want to stop users from being able to find your profile that way, follow our guide to turn these options off. Note: These screenshots were captured in the LinkedIn application on iOS….

Because it can take a month or more to tie digital media to offline purchases, CPGs like Del Monte are used to relying on proxy metrics like viewability or engagement. But Del Monte is piloting an Amobee product released Wednesday called Sales Accelerator, which aims to collapse that timeline to about a week and help… Continue reading »

The post How Del Monte Uses Amobee To Track Shopper Audiences appeared first on AdExchanger.

Adidas has announced their game plan for Earth Day this year, and they hope it will have soccer fans, players and ocean conservationists alike screaming GOOOOOOOOOOAL! Parley for the Oceans, a creative force dedicated to protecting the oceans, and Adidas are partnering to “upcycle” plastic reclaimed from ocean waste into limited-edition Major League Soccer uniforms…