Author: rssmasher

Our analysis finds that Millennials stand apart from the young adults of the Silent generation when it comes to education, employment and home life.

Dawn Hudson announced plans to step down from her role as chief marketing officer of the National Football League. “Dawn provided refreshing insights and perspectives on how to portray our game, players and the special bond fans have with the NFL,” an NFL spokeman told Adweek via email. “The league’s multi-platform campaigns have further deepened…

If white-collar crime had a face, what would it look like? Corruption exists everywhere there’s money to be made, but some countries suffer worse than others. Brazil is in that group; corporate malfeasance is a multibillion-dollar business. And while it’s hard to determine exactly how much cash-skimming costs the country, officers with Opera?ao Lava Jato…

Heading into the upfront, one positive factor for much of Discovery/Scripps networks’ content is that non-scripted programming means further cost-effectiveness and consistency for the viewers — a
gain for advertisers.

Good news! Even if it’s often hard to measure whether we’re advancing in life, we’re more or less advancing as a species: Over the last century, global life expectancy has risen from 31 to 71.8 years, per the World Bank. That’s a massive leap! To illustrate how much we can fit into those 71.8 years–a…

In a study of live TV viewing, Parks Associates says consumers who never had pay TV — so called “cord nevers” — spend about one-third of their TV viewing time watching live content, primarily from
over-the-air TV channels.

Blockchain would be a success story in marketing and advertising if the industry determined how to harness its decentralized and distributed ledger concepts, but that’s something that has yet to happen. Speaking about blockchain in 2018 is similar to speaking about internet routers and switches in 1998. Those technologies were critically important to the development…

The live event space is quickly becoming one of the fastest growing areas of expansion for TV networks. Now one of the TV leaders in live events, Adult Swim, is expanding its footprint, throwing its first festival this fall in L.A. The two-day Adult Swim Festival is set for Oct. 6-7 in downtown L.A., the…

At a time when the compensation and fees — especially rebates from media suppliers — are under greater scrutiny than ever before, an analysis of a major agency holding company indicates its media
services account for nearly a third of its revenues. “Media agencies are critical to holding companies because even with greater scrutiny on agency contracts and like-for-like fee compression, media
agencies appear to be growing faster than the overall industry,” a Pivotal Research Group analyst writes in a report sent to investors early this morning.

McDonald’s often likes to go big for St. Patrick’s Day in its hometown of Chicago with fun activations around its iconic, seasonal Shamrock Shake. You may remember a few years back, when Leo Burnett dumped a giant Shamrock Shake into the Chicago River, which the city turns green every March 17 as part of the…