Author: rssmasher

In today’s world, quick and easy access to relevant information is key for user engagement. As digital marketers, we have the responsibility to deliver a holistic experience that includes providing meaningful content across all copy levels–especially in calls to action. However, despite all the tools and data at our fingertips that prove the effectiveness of…

Relatively few companies fit the criteria CEO Hock Tan usually wants in acquisition targets. Says one analyst: “There are only so many elephants out there.”

Next week, a federal judge will begin trying an antitrust case that has broad ramifications for media, technology and other industries, and could affect the government’s powers to deter large-scale corporate consolidation.

Golin, an integrated agency spanning public relations, digital and content, partnered with The 3% Conference, SheSays and EvolveHer today to launch a campaign calling on agencies to “Have Her Back” in the wake of the #MeToo and #TimesUp movements. The effort begins with a powerful video and website tied to a twofold mission: supporting female…

As over-the-top (OTT) programming provides services direct to consumers, the viewing habits of Americans are changing in ways no one could have predicted. Although Nielsen and others are attempting to
catch up, new technologies are changing not just the measurement, but the content of television itself.

Alibaba’s investors may feel excited about its plan to list on a mainland Chinese stock exchange. In reality, there may not be much to celebrate.

The trial that will resolve the US Justice Department’s challenge to AT&T’s $85 billion proposed acquisition of Time Warner will begin on Monday. The case, the first major US media merger to go to trial in decades, will indicate how the government may oversee telco and media consolidation going forward. If successful, the DOJ’s challenge… Continue reading »

The post What You Need To Know About The Justice Department’s Challenge Of AT&T-Time Warner appeared first on AdExchanger.

Spotify Technology executives outlined their vision for the music-streaming company and dug into its financials, opening to the public a presentation that typically remains behind closed doors, as the company hurtles toward an April initial public offering.

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. A few years ago, publishers had a pretty simple monetization stack: an ad server, typically DoubleClick for Publishers, Google’s AdX enabled as their primary remnant fill platform and maybe a tag-based… Continue reading »

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