Author: rssmasher

PayPal, the online money transfer company also behind social app Venmo, is said to be narrowing down on two finalists in a global creative review that spanned six months, according to sources with direct knowledge of the matter. One source told Adweek the two finalists are digital shops R/GA and AKQA. The review was launched…

Instagram introduced two new features Tuesday: a Focus camera format and an @mention sticker. Focus is located next to Superzoom on the Instagram camera, and it enables users to create photos or videos where the person who is the subject is featured prominently and the background “softly blurs.” Creative tools such as filters, stickers and…

The past decade brought us a digital revolution, and with it came a wide range of distinct concerns for the marketing and advertising industry: the question of transparency in the media supply chain, skepticism around accurate metrics, fake news, data privacy breaches, manipulated audiences and more. Today, we’re at a turning point where the limitations…

Walmart has added logistics company Postmates to its list of grocery-delivery partners. The two will serve customers in Charlotte, N.C. In March, Walmart said it planned to tap into its network of more than 18,000 personal shoppers and crowdsourced delivery services to offer grocery delivery to 40 percent of U.S. households by the end of…

Facebook has already made verbal commitments to better safeguard users’ personal data, and Tuesday, the social network made a financial commitment. In the wake of the Cambridge Analytica data scandal, head of product security Collin Greene announced in a Newsroom post that the social network launched the Data Abuse Bounty program with the aim of…

IPG Mediabrands’ UM Worldwide is the first to appoint an executive to the 4A’s Advertiser Protection Bureau, a new collective committee aimed at addressing the ever-pressing issue of brand safety that will involve all of advertising’s major holding companies. In an industry first, Joshua Lowcock was named global brand safety officer. Lowcock will lead UM’s…

All about Family Pictures USA, a TV series and transmedia project that explores neighborhoods and cities through the lens of the family photo album to enlarge our understanding of history, our
diversity and our shared values.

Apple has rolled out a new tool to inform iPhone users about the health and longevity of their phones. The move comes months after the company came under fire for slowing older models without disclosing the practice to users.

With the European Union’s General Data Protection Regulation (or GDPR) going into place on May 25, ad-tech companies are busily assembling teams to handle privacy and set up new processes to avoid potentially huge penalties of 20 million Euros or 4 percent of a company’s global revenue. Mobile location firms that collect latitude and longitude…

Additional programming from ESPN+ will be available to fans for free during an extended 30-day trial subscription for a week after it launches. American Express will be the official launch sponsor of ESPN+, a subscription streaming service from The Walt Disney Company’s direct-to-consumer and international group in partnership with ESPN, when it is released on…