Author: rssmasher

Kraft wants to put your family photos in its first-ever Big Game ad. The packaged foods brand revealed today in a teaser video (below) that instead of featuring celebrities like Missy Elliot, Bill Hader and Danny DeVito, it’s calling on “real families” to participate in its 30-second Super Bowl spot. Kraft wants photo and video…

At the start of the year, Diet Coke debuted some millennial-friendly, colorful cans and new flavors ranging from twisted mango to feisty cherry. Now, those new flavors and cans are making a Super Bowl appearance on Feb. 4. The brand released four spots today–a 30-second one starring actress Gillian Jacobs and a series of 15-second…

NBC will head to Minneapolis for the Super Bowl on Sunday, February 4, then off to South Korea for the Winter Olympics starting Thursday, February 8.

Hyundai hinted in a teaser aired last Sunday that its Super Bowl LII ad would “surprise millions” of heroes–a bold claim, considering last year’s ad surprising three American troops with a virtual reunion with their families. Now, we have a clearer idea of what, precisely, that means. The brand revealed that its Big Game ad,…

As they consider their digital marketing mix and strategies for 2018, many advertisers and marketers are seeking ways to effectively engage consumers in every digital channel that’s relevant to their business. Among those channels are the tried-and-true stalwarts like Google and Facebook; but growing in influence and popularity is Instagram, the photo- and video-sharing social…

Aren’t there enough brawny, big-footed bruisers suiting up for the Super Bowl already? Apparently not, because Jack Link’s is putting Sasquatch in the game. The hulking, hirsute humanoid will roar into play during the third quarter of NBC’s telecast–starring in a minute-long spot running in Minneapolis, home of Jack Link’s marketing division and Carmichael Lynch,…

As long as there is no expectation of a negative brand impact from running ads on digital platforms and as long as near-term user or usage trends are not impacted by negative news, ad budget plans
will not change in any meaningful way.

It’s a late day in November and Danny DeVito is waist deep in a chocolate pool–well, he’s not exactly wading in molten chocolate, but a liquid mixture of sorts. This brown soup is meant to resemble a chocolate pool and it will, after some retouching in postproduction. Mars and BBDO are in the midst of…

E*Trade is back in the Super Bowl this year with a 30-second spot that’s all about reminding people how important it is to save for retirement, with a little help from a crew of overworked, but spunky elderly cheerleaders. The brand hasn’t run a spot in the game since 2013. No teasers have been released…

Albertsons’ website lists 128 products with the word “banana” in them, and to adapt a phrase from Arrested Development’s George Bluth, there’s always money in the digital banana stand. On Thursday, Albertsons unveiled a program called Albertsons Performance Media that works with consumer-packaged-goods brands to place ads all over the web and track the promos…