Author: rssmasher

One of the great creative partnerships in brand marketing, U.K. retailer Harvey Nichols and London agency adam&eveDDB, has come to an abrupt and unceremonious end. But while the 17-year client relationship has drawn to a close, with the brand’s new marketing chief handing the account to TBWALondon, its legacy will endure as one of the…

Planning an annual upfront event is hard enough for a media company, but it’s even tougher when the CEO abruptly announces just three days earlier that she’s stepping down, as A+E Networks’ Nancy Dubuc did on Monday. However, the show must go on. Peter Olsen, evp of ad sales for A+E Networks, said that Dubuc’s…

AARP isn’t strictly about retirement. And it’s not just for Baby Boomers, either. A new campaign from the 60-year-old organization and its agency of record Grey New York reminds us that the time has come for Generation X to enter its fifth decade–and my, how the time files. The work also takes a notably different…

National Basketball Association superstar Steph Curry became the first athlete to start a birthday fundraiser on his own page. The Golden State Warriors point guard is raising money to help support Nothing but Nets, a global grassroots campaign to raise awareness, funds and voices to fight malaria. Curry set out to raise $30,000 for the…

Land O’Lakes really wants people to know where their food comes from and how it is really produced. The brand also wants people to know that it is more than just a company that makes butter–it’s also an agricultural co-op that uses technology to help solve the problem of feeding the world in the future….

The public continues to express at least some confidence that Robert Mueller will conduct a fair investigation into Russia’s involvement in the 2016 election.

Sizable shares of Americans say those with views different from their own about how Trump is handling his job also probably don’t share many other values.

Video supply-side platform Beachfront Media is expanding its partnership with White Ops, the digital verification vendor that specializes in bot detection, to include over-the-top (OTT) inventory. All inventory passing through Beachfront’s marketplace is now vetted and verified by White Ops, according to Frank Sinton, Beachfront’s founder and chief product officer. But is OTT fraud a… Continue reading »

The post White Ops And Beachfront Team Up To Prevent OTT Ad Fraud – But How Big Of A Problem Is It? appeared first on AdExchanger.

For many around the world, Wikipedia is the first source of information they learn about a topic. That’s why WNYC’s Nancy podcast and Grindr teamed up to “queer the internet” and hosted an “edit-a-thon” of Wikipedia pages at South by Southwest. The goal of the event was simple: Invite Austin residents, as well as the…

Social media is an integral part of media brands’ marketing and promotion. But accurate measurement and analysis remain a significant pain point in these efforts. Social listening and analytics tools abound, but it’s still difficult to answer the question: What’s the ROI of your social media promotion? The difficulty attributing marketing dollars to aspects like…