Author: rssmasher

Exactly a year ago today, iHeartMedia executives were at an event in New York, where they pitched media buyers on the audio conglomerate’s latest products and services for radio stations and podcasts in hopes of winning over more advertising dollar. But now, it’s filing for bankruptcy. The parent company of the nation’s largest radio network…

As states increasingly move to legalize marijuana, new opportunities are opening up for brands and sellers to market cannabis to a wider audience. But as innovation in marijuana–from new products to distribution and growing practices–proliferates in states like Colorado, California and Washington where the drug is legal, that doesn’t mean tech and advertising platforms are…

Harvey Nichols, the British high end retailer whose public image has long been defined by the work of agency adam&eveDDB, made a surprising turn today by naming TBWALondon as its new creative partner. The move occurred abruptly and without a review. According to earlier reports, the company’s incoming group marketing and creative director Deborah Bee…

YouTube’s iOS mobile application was recently updated with a dark mode, allowing users to change the app’s color theme from light to dark. This dark theme is now rolling out for iOS users, and it will come to Android at a later date. Our guide will show you how to turn on the dark theme…

Read key findings about gender gains and gaps in America.

Sunday’s Family Guy was supposed to be the animated comedy’s first episode in 15 years to air with limited commercial interruptions. Instead, the telecast will contain no ad breaks at all. PlayStation will be the sole sponsor for Sunday’s extended episode of the Fox series. Before and after the episode, Fox will air a 60-second…

Powerade isn’t just a sports drink. It turns an athlete into a magically unstoppable force of nature, says a tongue-in-cheek new ad from Wieden + Kennedy Portland. The :30 opens on an old timer working the register at a convenience store. He’s about to ring up a bottle of blue Powerade sitting on the counter….

While I could crank out 800 words on how annoying in-theater advertising is, the bigger issue is that going to the movies is still a pretty crappy — and increasingly expensive — experience.

CEO Mike Zaneis says the organization hopes the UK presence will enable the group to support European companies that want to join the organization.

Video consumption was up significantly in 2017 overall compared to 2016, with striking differences in how and where consumers viewed short-form and long-form content, according to the Q4 2017 Global
Video Index Report from video software and services provider Ooyala.