Author: rssmasher

This year, the big winners appear to be those companies rising above the nasty political climate to focus on a social challenge in health care, transportation, and education.

Netflix has upended the TV industry, forcing all of its network and streaming rivals to devise new ways to fight back against the company this year. The biggest threat has been to the ad industry, which has resulted in a number of networks–including NBCUniversal,truTV and Paramount Network–reducing their ad loads to compete with advertising-free outlets…

Facebook users were hungry for calabaza in February, as conversation volume about the West Indian pumpkin–as well as related terms cheese, chicken, empanada, flor, flowers, ham, onion, quesadilla, vegetables and Verdura–was up 7.5 times compared with February 2017 and 0.4 times month-over-month, making it one of Facebook IQ’s Topics to Watch for the month. Women…

In the 417 days since Donald Trump has been President, nary a day has gone by that I haven’t felt we are living through a scripted reality TV series, and one that might well be produced by his former
TV producer partner Mark Burnett. It’s not his hiring and firing of former “Apprentice” star Omarosa Manigault-Newman as part of his White House team. Or even his firing of Secretary of State Rex
Tillerson via a tweet. It’s just that the incessant conflict narrative of Trump vs. (fill-in-the-blank) doesn’t feel real. It feels like reality TV.

The policy will go into effect for ads bought for search, display, and video across its network and restricts advertisement of Contracts for Difference, rolling spot forex, financial spread
betting, and binary options and synonymous products, according to Google’s policies.

The Groupe will service Campbell’s U.S. retail, Canadian and Asia-Pacific creative, digital, technology and consumer promotion efforts, in addition to global media-planning and buying duties. The
appointment brings Campbell’s roster of agencies for many of its iconic brands under one holding company, reflecting the company ongoing efforts to modernize its marketing model and integrate
communications across disciplines.

When I was expansion manager for grocery delivery service Instacart circa 2014, I ran into a problem: declining effectiveness of our social media and online ads. The market was simply too saturated, with delivery services like Instacart, plus a fast-growing cadre of meal-kit delivery services. It was hard to cut through all the noise. We…

Today Cadreon, IPG Mediabrands’ ad-tech specialist unit, announced the promotion of its first female global CEO. Erica Schmidt takes on the role after previously serving as executive vice president and managing director of the shop’s North America division. “I feel tremendously proud, first and foremost,” Schmidt told Adweek. “Now more than ever as an industry…

This is where President Trump is hiding these days. Face-to-face firings? Please, you only see that on TV reality programs…like “The Apprentice.”

March 14 is that special time of year people pay homage to the mathematical constant pi (π). A majority of U.S. adults enjoyed math classes in grades K-12, and most who liked them say the subject matter was the main reason.