Author: rssmasher

Digital transformation has reached a tipping point in the creative industry, and the relationship between brands and agencies has shifted in some fundamental ways. Why? Because rising customer expectations are presenting a new set of challenges for everyone involved. Take Adobe, for example. Back in the early 2000s when Adobe sold boxed software with perpetual…

Qualcomm’s strategic value to the U.S. saved it from a hostile takeover, but the mobile-chip giant is now at the center of an escalating tech rivalry between its home country and its biggest market: China.

Ovation recently launched a new OTT service called Journy that is streamed on Roku and Xumo smart TVs, featuring art, culture and travel programming. While the network continues to target adults 25-54
with discretionary income and high education, “with Journy, we are targeting a younger subset of that demographic but still in the same theme of art, culture and travel,” according to Liz Janneman,
its executive vice president, network strategy.

Of all the new midseason broadcast series this year, few are getting the network support needed to thrive like NBC’s Rise. The network gave the drama–about a high school teacher (How I Met Your Mother’s Josh Radnor) who takes over the theater department and attempts to bring his struggling Pennsylvania steel town together–a big promo…

Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away from the glare of Wall Street’s harsh spotlight. Some PE firms buy ad tech to wring out costs before putting them back on the market or selling to another PE house. Others, like Sizmek, which… Continue reading »

The post With MaxPoint, Valassis Digital Closes The Loop On Omnichannel Media appeared first on AdExchanger.

Instead of filling out a travel calendar of “must attend” industry events, we need to look beyond our own walls and go to unexpected places.

For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data. Many will insist it’s all de-identified and anonymized, said Omer Tene, VP of research at the International Association of Privacy Professionals. “But drill a bit deeper and you’ll find that while they might not have direct identifiers… Continue reading »

The post Mar Tech Preps As GDPR Looms appeared first on AdExchanger.

Today is Good Samaritan Day. And rather than spend 15 minutes whipping up a dumb social post, Burger King goes the extra mile with a fun real-world stunt–staging a car fire on the side of a highway, and then offering a special treat to the good samaritans who stopped to help. The film, by David…

Self-serve audio ad platform Spotify Ad Studio debuted in the U.S. last September, and the U.K. and Canada are next on the music-streaming service’s playlist. Spotify announced the expansion of its public beta Tuesday, saying Spotify Ad Studio lets marketers “of all sizes” create audio ads for its platform “in minutes.” Brands can either upload…

Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden Valley is testing right now, via an integrated marketing product from Allrecipes designed to link its native inventory to grocery orders on AmazonFresh. Clorox-owned Hidden Valley and other grocery brands work with Allrecipes… Continue reading »

The post Made To Order: How Allrecipes And Hidden Valley Are Getting To Alexa Users appeared first on AdExchanger.