Author: rssmasher

Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators– the talented individuals who have showcased their creativity and developed a following around their content. Enter influencer marketing–one of…

Over the last 30 years, Budweiser has donated 79 million cans of water to disaster relief. Last year alone, Budweiser donated three million cans of water to disaster relief for people in need in Texas, Florida, Puerto Rico and California. That relief program is the focus of the beer brand’s 60-second Super Bowl spot, from…

When the Falcons faced off against the Patriots in Super Bowl LI last year, Verizon customers at Houston’s NRG Stadium–where Verizon had installed some 900 antennas–burned their way through 11 terabytes of data. (That’s roughly the equivalent of one guy watching HD video nonstop for 255 days, or everything on the shelves of the Library…

Vince McMahon, the wrestling impresario/CEO of WWE, is trying again — with the XFL, which ran for one season in 2001. Why will it work this time? Well, for one thing, he says TV ratings don’t matter
that much.

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Guillaume Marcerou, global privacy director at Criteo. When General Data Protection Regulation (GDPR) goes into effect on May 25, it will unify the various data privacy laws that exist across… Continue reading »

The post An Evolution, Not A Revolution: Underscoring The Nuances Of GDPR appeared first on AdExchanger.

Other than NFL playoff games, there’s no bigger annual spotlight for CBS than the Grammy Awards, which airs Sunday. Last year’s show was 2017’s No. 9 most-watched single telecast by Nielsen, with 27.6 million viewers in Nielsen’s live-plus-seven ratings. It was the only non-sports entry on the top 10 list (other than The Oscars on…

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While most agencies are still trying to wrap their heads around programmatic, digital agency Essence is expanding into the linear world. When it launched as a digital agency in 2005, Essence didn’t bother investing in traditional media, said Global CEO Christian Juhl. Instead, it would wait until traditional media became digitized and the market naturally… Continue reading »

The post Essence CEO Christian Juhl Brings A Programmatic Mindset To Traditional Media appeared first on AdExchanger.

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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

The post Last Of The High Flyers? appeared first on AdExchanger.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You The User Google announced major changes to its advertising control features. Users can now see brands that are targeting them for retargeting campaigns – what Google calls “reminder ads” – and decide whether to shut them down. Next it will expand the tool… Continue reading »

The post Google Adds Retargeting Controls; Ebiquity Joins Marketing Tech Fray appeared first on AdExchanger.