Author: rssmasher

The company says it had 20% year-over-year growth in the fourth quarter. For 2017 net revenue climbed to $172 million, its 10th straight year of higher revenues.

One wouldn’t normally think of Ikea as a brand dedicated to helping people enjoy the golden years. But a new campaign does just that while creatively highlighting a series of products from the Dutch-based conglomerate’s Belgian division. The beautifully staged spot stars two actors who just happen to be former figure skaters (an older photo…

Digitas announced its first hire since rebranding from DigitasLBi earlier this week. Kingsley Taylor is joining the agency’s San Francisco office as managing director. Taylor, previously the managing director of Omnicom-owned Organic San Francisco, will be responsible for driving growth for Digitas clients such as Sony PlayStation, Pandora, Lyft and Starz. At Organic, Taylor most…

“AT&T is merging with Time Warner not to thwart online viewing, but to advance it, by enabling AT&T to introduce new video products better suited to mobile viewing,” the company writes in papers
submitted to a federal judge in New York.

Texture — known to some as the “Netflix of magazine publishing” — was originally known as Next Issue and was formed by Conde Nast, Hearst, Meredith, News Corp. and Time Inc. back in in 2009. In
2015, the app changed its name to Texture.

ESPN has agreed to use the Veritone artificial intelligence platform to capture, monitor and measure ESPN’s sports talk programming and live coverage. The AI platform also will be used for
television and podcasts and will provide real-time transparency, verification and analytics for ad campaigns, according to a joint announcement by the companies.

The studio draws on Tapjoy’s mobile gaming and advertising expertise to develop custom-branded, contextually relevant rich media ads, playables and interactive end cards for mobile video ads.

TV drives search traffic, but chief strategy officers often don’t feel comfortable talking about things their respective companies cannot do. Still, I like to look ahead at the possibilities and ask
what if. Like, how could Nordstrom determine whether a Ford Explorer television advertisement created more lift in search for the retailer, or led more traffic to the Nordstrom website then the
automaker’s?

The Uproxx Video Amplifier was designed to work with an individual brand’s preferred technology stack and trading desk, giving it more granular control over content.

Hulu’s marketing team is pulling out the stops, and putting on those burdensome red smocks redolent of its hit show The Handmaid’s Tale. Following its activation at the 2017 SXSW Interactive Festival, during which smock-wearing women paraded around Austin, Texas this year’s theme is all about resistance. The marketing activation includes seven art installations across…