Author: rssmasher

The past 18 months have been tough for YouTube. Between discovering Russia-linked propaganda ads and dealing with brand safety issues that are a result of the platform’s sophisticated programmatic advertising, YouTube is trying to clean up its act and assure both consumers and brands that it’s a clean space. In its newest effort to crack…

Breckenridge Brewery is launching its first national ad campaign in its 28-year history. Founded in 1990 in Breckenridge, Colorado as the state’s third craft brewery, Breckenridge Brewing expanded two years later with a manufacturing facility in Denver and is now headquartered in a 12-acre Littleton, Colorado location. AB InBev acquired Breckenridge Brewing in late 2015,…

If social media ceased to exist, experiential marketing would, too. That’s according to experiential-focused NA Collective, a New York indie agency described as half production studio, half creative shop. “I’ve been doing experiential my entire career, so it’s really cool to see how social media changed the game for it,” said Chiara Adin, NA founding…

In October 1987, all eyes were on the small town of Midland, Texas, where an 18-month-old girl named Jessica McClure had fallen 22 feet to the bottom of an abandoned water well. Rescuers decided the only way to pull out “Baby Jessica” was to drill a parallel shaft through which they could pull her up,…

On March 6 in New York, Adweek gathered industry experts at Boston Consulting Group’s headquarters to discuss the impact artificial intelligence and machine learning are having on marketing. The event, which was sponsored by Quantcast and BCG, included panels and presentations covering everything from chatbots to voice to personalization. The conversation continued online as notables…

Growing up, Heidi Pellerano wanted to be an Olympic athlete and the first Puerto Rican woman on the moon. Instead, she earned a degree in electrical engineering from Duke University and got a job working for a consulting firm embedded at the Pentagon with the Air Force’s B-1 bomber team, which sought to rebuild the…

Music has been an integral part of the South by Southwest experience dating back to 1987 when the festival debuted. Legendary names from Johnny Cash, Willie Nelson and The B-52’s have taken the stage at the Austin, Texas, festival over the years, and this year will be no different (SXSW Music officially kicked off Monday)….

It’s hard to believe United could have a worse year than its last, but just a couple months in, 2018 is already shaping up to be a PR disaster for the airline–and this time, bad decisions proved to be fatal. The New York Post reported on Monday night that a dog died onboard a United…

If you had to make your own personal sound, what would it sound like? You could be influenced by pop, country, rap, rock–or you could sound like a blend of all genres. That’s what Pandora wants to find out at its South by Southwest activation. Partnering with Tool of North America, Pandora brought its long-running…

Technology companies are racing to get ahead of regulators to shape the future of artificial intelligence.