Author: rssmasher

Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen’s latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the data-driven, multicultural communications agency that creative shop StreamLined recently launched is setting out to change that. The first in a series of white papers, Bold Culture’s “The…

A year and a half after it began, Stephen Colbert’s late-night resurgence shows no signs of letting up. Halfway through the 2017-18 season, The Late Show With Stephen Colbert is up 30 percent in total viewers from a year ago (3.83 million, over 1 million more than The Tonight Show Starring Jimmy Fallon’s 2.79 million…

The three-part media guarantee ensures that its video inventory is reliable, brand safe — and, in what it says is an industry first, provides engaged viewership.

Watson won’t be wearing anything fancy to the Grammys this weekend, but that’s not going to keep it from judging everyone else’s outfit. For the 60th anniversary of the music awards, the Recording Academy is partnering with IBM to bring its artificial intelligence to the red carpet. On Sunday night, IBM will deploy its AI…

Broadcom Chief Executive Hock Tan relishes his role as the chip industry’s most visible deal maker, but some customers and former employees worry he is skimping on research and innovation.

Chrome’s ad blocker launches Feb. 15. The move has been met with some concern, if only because of the threat it could pose to advertisers. Takeover ads and banners aren’t innovative. Rich media
experiences that utilize motion, utility, 360 video and other functionality native to the smartphone are.

Teaching computer coding to children is the latest hot thing for Chinese investors, education startups and the famously technocratic government. It’s just not catching on among Chinese parents. One reason: an education system slow to act.

When you stack different Pringles flavors on top of each other and eat them all at the same time, crazy fun things happen to your taste buds. At least that’s the premise of the brand’s 30-second Super Bowl spot, “Wow,” which debuted today. The ad will run during the first half of Super Bowl LII…