Author: rssmasher

The 2017-18 NCAA Men’s Division I Basketball Championship tournament tips off Tuesday night, and Twitter is ready for the madness. The social network teamed up with the NCAA and Turner Sports on several custom hashtag-triggered emojis: Custom emojis are here in time for #MarchMadness#BTNinNYC #B1GTourney#ACCTourney #ACCMBB#SECMBB #SECTourney#Big12MBB #Big12Hoops#Pac12Hoops #BackThePac#BEtourney #BIGEASThoops#FinalFour Throw what you know.? pic.twitter.com/rbFWzmwTQp…

Love was in the air among Facebook and Instagram users in February, as Valentine’s Day was the hottest of Facebook IQ’s Hot Topics for the month. Black History Month was a popular topic of discussion on both social networks, while Facebook users also mentioned Friendship Day, and Super Bowl LII was another popular holiday or…

Talent is leaving the advertising industry in droves, and agencies have no idea how to stem the flow. The average agency annual turnover rate is 30 percent, according to ANA. Instead of prioritizing professional development, the true antidote to advertising’s talent exodus, how have agencies responded? Margarita Mondays. Perks like summer Fridays and in-house yoga…

The company says it had 20% year-over-year growth in the fourth quarter. For 2017 net revenue climbed to $172 million, its 10th straight year of higher revenues.

One wouldn’t normally think of Ikea as a brand dedicated to helping people enjoy the golden years. But a new campaign does just that while creatively highlighting a series of products from the Dutch-based conglomerate’s Belgian division. The beautifully staged spot stars two actors who just happen to be former figure skaters (an older photo…

Digitas announced its first hire since rebranding from DigitasLBi earlier this week. Kingsley Taylor is joining the agency’s San Francisco office as managing director. Taylor, previously the managing director of Omnicom-owned Organic San Francisco, will be responsible for driving growth for Digitas clients such as Sony PlayStation, Pandora, Lyft and Starz. At Organic, Taylor most…

“AT&T is merging with Time Warner not to thwart online viewing, but to advance it, by enabling AT&T to introduce new video products better suited to mobile viewing,” the company writes in papers
submitted to a federal judge in New York.

Texture — known to some as the “Netflix of magazine publishing” — was originally known as Next Issue and was formed by Conde Nast, Hearst, Meredith, News Corp. and Time Inc. back in in 2009. In
2015, the app changed its name to Texture.

ESPN has agreed to use the Veritone artificial intelligence platform to capture, monitor and measure ESPN’s sports talk programming and live coverage. The AI platform also will be used for
television and podcasts and will provide real-time transparency, verification and analytics for ad campaigns, according to a joint announcement by the companies.

The studio draws on Tapjoy’s mobile gaming and advertising expertise to develop custom-branded, contextually relevant rich media ads, playables and interactive end cards for mobile video ads.