Author: rssmasher

Two couples meet up for a night of adult fun. They’re into options and freedom, without all the commitments. And video’s involved. But they’re not swingers. Far from it, as we learn in the ad below: That’s right, they’re Slingers, touting the choice and low prices of Sling TV in the OTT streaming service’s first…

A Wisconsin gubernatorial candidate is drawing praise for a new ad in which she is seen breastfeeding her baby. Kelda Roys, a former state lawmaker who is competing in the Democratic primary for a shot at Republican incumbent Scott Walker, spends most of the spot discussing her record. Specifically, she focuses on her success in…

Did you know Facebook Messenger allows you to plan events with your contacts without leaving the application? When a plan is created, the app will remind each participant before it begins. Our guide will show you how to create a plan within the Messenger mobile app. Note: These screenshots were captured in the Messenger app…

Digital transformation has reached a tipping point in the creative industry, and the relationship between brands and agencies has shifted in some fundamental ways. Why? Because rising customer expectations are presenting a new set of challenges for everyone involved. Take Adobe, for example. Back in the early 2000s when Adobe sold boxed software with perpetual…

Qualcomm’s strategic value to the U.S. saved it from a hostile takeover, but the mobile-chip giant is now at the center of an escalating tech rivalry between its home country and its biggest market: China.

Ovation recently launched a new OTT service called Journy that is streamed on Roku and Xumo smart TVs, featuring art, culture and travel programming. While the network continues to target adults 25-54
with discretionary income and high education, “with Journy, we are targeting a younger subset of that demographic but still in the same theme of art, culture and travel,” according to Liz Janneman,
its executive vice president, network strategy.

Of all the new midseason broadcast series this year, few are getting the network support needed to thrive like NBC’s Rise. The network gave the drama–about a high school teacher (How I Met Your Mother’s Josh Radnor) who takes over the theater department and attempts to bring his struggling Pennsylvania steel town together–a big promo…

Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away from the glare of Wall Street’s harsh spotlight. Some PE firms buy ad tech to wring out costs before putting them back on the market or selling to another PE house. Others, like Sizmek, which… Continue reading »

The post With MaxPoint, Valassis Digital Closes The Loop On Omnichannel Media appeared first on AdExchanger.

Instead of filling out a travel calendar of “must attend” industry events, we need to look beyond our own walls and go to unexpected places.

For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data. Many will insist it’s all de-identified and anonymized, said Omer Tene, VP of research at the International Association of Privacy Professionals. “But drill a bit deeper and you’ll find that while they might not have direct identifiers… Continue reading »

The post Mar Tech Preps As GDPR Looms appeared first on AdExchanger.