Author: rssmasher

Women-only social club The Wing launched just a year and a half ago, but it already has thousands of members, four locations (with others in the works) and the clout to raise over $42 million in funding. So it’s not surprising South by Southwest would want Audrey Gelman, co-founder of The Wing, to speak at…

Whether it’s for a sweepstakes prize, loyalty reward or purchase premium, marketers always want to associate their brand with the next “it” product. And it’s not just emotionally driven. Partnering with the next “it” product is an extremely effective and pragmatic marketing strategy. Brands can generate excitement amongst existing customers while simultaneously extending awareness of…

As a marketer, I view life through a unique lens. When I see ads, I’m constantly critiquing them, thinking about the concept behind the campaign, what I like and what I’d do differently–and most important, what I can take away for my own leanings. This is a hard switch to turn off, so when I…

Two couples meet up for a night of adult fun. They’re into options and freedom, without all the commitments. And video’s involved. But they’re not swingers. Far from it, as we learn in the ad below: That’s right, they’re Slingers, touting the choice and low prices of Sling TV in the OTT streaming service’s first…

A Wisconsin gubernatorial candidate is drawing praise for a new ad in which she is seen breastfeeding her baby. Kelda Roys, a former state lawmaker who is competing in the Democratic primary for a shot at Republican incumbent Scott Walker, spends most of the spot discussing her record. Specifically, she focuses on her success in…

Did you know Facebook Messenger allows you to plan events with your contacts without leaving the application? When a plan is created, the app will remind each participant before it begins. Our guide will show you how to create a plan within the Messenger mobile app. Note: These screenshots were captured in the Messenger app…

Digital transformation has reached a tipping point in the creative industry, and the relationship between brands and agencies has shifted in some fundamental ways. Why? Because rising customer expectations are presenting a new set of challenges for everyone involved. Take Adobe, for example. Back in the early 2000s when Adobe sold boxed software with perpetual…

Qualcomm’s strategic value to the U.S. saved it from a hostile takeover, but the mobile-chip giant is now at the center of an escalating tech rivalry between its home country and its biggest market: China.

Ovation recently launched a new OTT service called Journy that is streamed on Roku and Xumo smart TVs, featuring art, culture and travel programming. While the network continues to target adults 25-54
with discretionary income and high education, “with Journy, we are targeting a younger subset of that demographic but still in the same theme of art, culture and travel,” according to Liz Janneman,
its executive vice president, network strategy.

Of all the new midseason broadcast series this year, few are getting the network support needed to thrive like NBC’s Rise. The network gave the drama–about a high school teacher (How I Met Your Mother’s Josh Radnor) who takes over the theater department and attempts to bring his struggling Pennsylvania steel town together–a big promo…