Author: rssmasher

Ad tech companies floundering in the public markets have increasingly turned to private equity firms to reinvent their businesses away from the glare of Wall Street’s harsh spotlight. Some PE firms buy ad tech to wring out costs before putting them back on the market or selling to another PE house. Others, like Sizmek, which… Continue reading »

The post With MaxPoint, Valassis Digital Closes The Loop On Omnichannel Media appeared first on AdExchanger.

Instead of filling out a travel calendar of “must attend” industry events, we need to look beyond our own walls and go to unexpected places.

For mar tech companies, General Data Protection Regulation (GDPR) preparation starts by acknowledging that they handle personal data. Many will insist it’s all de-identified and anonymized, said Omer Tene, VP of research at the International Association of Privacy Professionals. “But drill a bit deeper and you’ll find that while they might not have direct identifiers… Continue reading »

The post Mar Tech Preps As GDPR Looms appeared first on AdExchanger.

Today is Good Samaritan Day. And rather than spend 15 minutes whipping up a dumb social post, Burger King goes the extra mile with a fun real-world stunt–staging a car fire on the side of a highway, and then offering a special treat to the good samaritans who stopped to help. The film, by David…

Self-serve audio ad platform Spotify Ad Studio debuted in the U.S. last September, and the U.K. and Canada are next on the music-streaming service’s playlist. Spotify announced the expansion of its public beta Tuesday, saying Spotify Ad Studio lets marketers “of all sizes” create audio ads for its platform “in minutes.” Brands can either upload…

Here’s the central mystery of our time: What will Amazon let brands do on Alexa? That’s something dressing and ingredients manufacturer Hidden Valley is testing right now, via an integrated marketing product from Allrecipes designed to link its native inventory to grocery orders on AmazonFresh. Clorox-owned Hidden Valley and other grocery brands work with Allrecipes… Continue reading »

The post Made To Order: How Allrecipes And Hidden Valley Are Getting To Alexa Users appeared first on AdExchanger.

By Facebook’s own estimates, as much as 2 percent to 3 percent of its profiles could be fake, and 6 percent to 10 percent could be duplicate accounts. This means 270 million of the social network’s 2.1 billion accounts could be fraudulent or duplicated. Facebook takes steps to shut down these fake profiles, but digital…

It’s time for TV networks to do some Monday morning quarterbacking about digital media. Did they realize a decade ago what impact streaming services would have?

The advertising industry has been talking about the “year of mobile” as the holy grail of interactive television ecommerce for almost as long as they’ve been talking about buying Jennifer’s Aniston’s sweater. And yet mobile advertising has still been dominated to-date more by app-download performance advertising than brand advertising. This article will explore why brand…

About one-in-ten U.S. Catholics say Pope Francis’ most notable action has been showing humility and setting a good Christian example, while an equal share credited Francis with opening up the church and making it more accepting.