How Gimlet Media Is Tweaking Its Podcast Programming for Voice Assistants

Brooklyn-based Gimlet Media–the media company behind some of the most popular podcasts, like Reply All, Homecoming and Startup–wants to learn how to make content work on Amazon’s Alexa. A week ago, Gimlet Media launched its first Amazon skill called Chompers, which is sponsored by P&G-owned Oral-B and Crest Kids and educates kids on how to…

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To Celebrate the Revival of Roseanne, ABC Recreated the Conners’ Living Room at SXSW

If you’ve been in downtown Austin, Texas, this weekend, and especially if you’ve been near South by Southwest, you might have head a loud, hearty laugh coming from a pedicab. That laugh belongs to Roseanne Barr and became iconic when it was used in the credits of her ABC show, Roseanne, which the network revived…

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Alexa Is Your Helpful TV-Watching Buddy in Ads for Amazon’s Fire TV

If you’re trying to watch an episode of Homeland and your mother keeps distracting you by asking questions about the twisting-turning, intricate, high-stakes plot, maybe there’s only one correct response: Just start the damn thing over again. Alexa can’t promise you an uninterrupted viewing experience, but she can at least get you back to the…

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Innocean Places Chief Creative Officer Eric Springer on Leave in Wake of Sexual Harassment Lawsuit

Hyundai’s Innocean has placed chief creative officer Eric Springer on leave less than a week after Adweek broke the news of a lawsuit accusing him and the agency of sexual harassment, discrimination, retaliation and wrongful termination. The agency has reportedly brought in a third-party consultant to conduct an investigation. “As announced to employees on Friday,…

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Apple to Acquire Magazine-Subscription Service Texture

Apple said it will acquire Next Issue Media and its digital-magazine-subscription service Texture, a product developed by top magazine companies that bundles together some 200 subscriptions into one monthly service.

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CFIUS Suggests It May Soon Recommend Against Broadcom Bid for Qualcomm

In a letter, a U.S. national-security panel suggested it soon could recommend against Broadcom Ltd.’s $117 billion hostile bid for Qualcomm Inc.

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McDonald’s Expands Relationship With Omnicom, Signing Content Collective as Entertainment AOR

Nearly two years after consolidating its advertising business with Omnicom, McDonald’s has further expanded the relationship by choosing the holding company’s Content Collective division as its entertainment and content marketing agency of record. The decision followed a competitive six-month review process involving several other unnamed holding groups. It also marks the first time the fast…

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Barbarian Nabs First Account Win After Long Dry Spell

Barbarian announced it has been named global creative agency of record for L’Oreal’s Essie nail polish brand, a feat for the New York City shop that has been working to turn itself around since it took a sharp decline in 2015. The Cheil Worldwide-owned agency will be in charge of brand and business strategy, advertising…

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New Motorola Spots Encourage Us to Take a Hard Look at Our Smartphone Habits

It’s happened to all of us at one time or another. We’re trying to inch forward at the checkout or get through a door, retrieve our bags at the airport or simply move down the sidewalk and–wham–we smack into some nitwit (often, we have more colorful terms) standing there frozen, eyes glued to a smartphone….

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Facebook Watch Is Getting 25 Exclusive Weekday Afternoon MLB Games

Major League Baseball will make 25 weekday afternoon games available exclusively via Facebook Watch during the 2018 regular season. Terms of the deal were not disclosed, but sources familiar with the agreement pegged the price tag for Facebook at $30 million to $35 million, Scott Soshnick of Bloomberg reported. The games will be produced by…

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