Author: rssmasher

Dropbox set a valuation target between $7 billion and nearly $8 billion ahead of its initial public offering, which is set to be one of the biggest tech IPOs in the past few years

Five years and one month ago, Publicis Groupe merged its Digitas and LBi networks, forming DigitasLBi. Today, the global digital agency officially dropped the LBi from its name and will now be known simply as Digitas. “In the last five years, we’ve worked seamlessly as a global network focused in mission, purpose and culture,” Digitas…

Cable TV revenues are estimated to drop to $36.75 billion in 2023, with satellite TV dropping to $33.61 billion and telco-based services sinking to $4.77 billion.

Cable TV revenues are estimated to drop to $36.75 billion in 2023, with satellite TV dropping to $33.61 billion and telco-based services sinking to $4.77 billion.

Major League Soccer will play on Twitter’s digital pitch for the next three years. The league and the social network announced a three-year pact covering live matches (which had been livestreamed on Facebook last season), highlights and features. The two parties said at least 25 matches per season that are broadcast in Spanish on Univision…

It’s not quite the scale of “Black Friday,” or even “Cyber Monday,” but Amazon’s “Prime Day” has become one of the biggest online commerce days of the year, according to an analysis published as part
of Merkle’s just-released “Amazon Ads Playbook.” Best of all, Merkle finds it’s still a best kept secret in terms of media value. Or, at least it was.

This blog was never supposed to be about “programmatic.” At least not strictly speaking. It was supposed to be about time. How we trade it. How we communicate through and experience things through
it. How we think about the value of everything, because of it.

Facebook co-founder and CEO Mark Zuckerberg’s announcement in January that the social network is changing its algorithm to highlight posts from friends and family members in News Feed, rather than posts from businesses and media groups, was no doubt a jab at pop-ups and banner ads. But it was also seen as a move to…

A study by MIT says false news stories are 70% more likely to be retweeted than true stories. If people continue to spread fake news at a faster rate than truth, should marketers respond?

Some ad-supported networks are looking to bridge the gap between ad-supported and ad-free by reducing the number of ads they air: most notably, Fox.