Author: rssmasher

Some ad-supported networks are looking to bridge the gap between ad-supported and ad-free by reducing the number of ads they air: most notably, Fox.

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Archie Sharma, senior director of corporate strategy at OpenX. To date, the subscription business model has been viewed by some as the gold standard in the over-the-top (OTT) and connected TV (CTV) space, but… Continue reading »

The post The Great Connected TV Debate: Subscription- vs. Ad-Supported Models appeared first on AdExchanger.

The revelation that Intel is considering buying Broadcom, a company valued at more than $100 billion, shows the depth to which the chip giant feels threatened by a potential tie-up between Broadcom and its rival Qualcomm.

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SourceMedia, the Observer Capital–owned publisher of financial trades like American Banker and The Bond Buyer, along with other B2B sites, is taking a page from the B2C playbook. While B2B pubs have been slower to embrace programmatic, SourceMedia plans to buck that trend by being a better steward of its first-party data. A new integration… Continue reading »

The post B2B Publisher SourceMedia Takes A Targeted Approach To Branded Content appeared first on AdExchanger.

Less than a week after Discovery Communications finalized its acquisition of Scripps Networks Interactive, the combined company has unveiled an upfront strategy in which it will be going to market as a unified ad sales team. Scripps ad sales chief Jon Steinlauf is overseeing ad sales for the new company–it’s officially known as Discovery, Inc.–as…

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Dish Network hopes to perform attribution and cross-device targeting using non-cookie-based browser data, said Brad Stamulis, Dish’s director of digital marketing. The satellite TV provider is using a solution called fTrack, from online ad platform Flashtalking, which recognizes consumers based on about 50 data points – including browser type, user location, screen size and orientation,… Continue reading »

The post How Dish Uses Non-Cookie Browser Data To Recognize Online Audiences appeared first on AdExchanger.

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Case In Point AT&T and the Justice Department released pre-trial briefings outlining their respective arguments for and against the telco’s merger with Time Warner. The trial, which begins next week, could set important new precedents as legacy cable operators and entertainment studios make their… Continue reading »

The post AT&T Gets Its Day In Court; BuzzFeed Ramps Up In Programmatic appeared first on AdExchanger.

At the Digiday Retail Summit event last month in Austin, Texas, we sat down with 53 retail executives to learn their views on influencer marketing and Amazon’s impact on their businesses. Check out our earlier research on how European publishers expect Facebook’s algorithm changes to affect their audience size here. Learn more about our upcoming events here.

Quick takeaways:

• Two-thirds of respondents to a Digiday survey at the event said measuring campaign performance is a challenge with influencer marketing.
• Over one-third believe influencers pose a risk to brand safety.
• Only 29 percent said influencer marketing is extremely or very effective.

Reporting for influencer campaigns is unreliable
Influencer marketing has quickly gone from experimental to an essential component of brands’ marketing campaigns. Already valued at over $1 billion, spending on influencer marketing is projected to surpass $2 billion by 2019.

The post Digiday Research: Two-thirds of retailers struggle to measure influencer campaigns appeared first on Digiday.