CBS, Viacom Start Committees To Consider Merger

The companies, which split as publicly traded stocks in early 2006 after being together since 1999, set up special committees of independent directors to evaluate a potential combination.

Powered by WPeMatico

4 People Get to Slack Off for a Living in This Leisurely Campaign for a Vacation Company

This may well be the best help-wanted ad we’ve read lately. While nowhere near “Best Job in the World” caliber, it clearly draws inspiration from that general direction … and sure beats the City of Los Angeles’ slyly horrific call for graphic designers. The gig is for a Professional Slacker. “The ideal applicant takes great…

Powered by WPeMatico

TV News Gets Springer-ized As ‘Fire And Fury’ Erupts On ‘Morning Joe’

Mika Brzezinski declared her show “Morning Joe” to be a No-BS Zone Thursday morning and then promptly dismissed “Fire and Fury” author Michael Wolff from the show.

Powered by WPeMatico

How Houseparty Brings the House Down With a Data-Driven Engagement Strategy

Houseparty has proven itself to be a force to be reckoned with as it continues to redefine the social media landscape. Despite Facebook’s and Snapchat’s 2.072 billion and 178 million users, respectively, the video group chat application is shaking up the industry with just 20 million users. These social media giants are now playing catch…

Powered by WPeMatico

Publicis’ Tobaccowala: Advertising Will Decline 30% In Next 5 Years

At a time when it seems there are more opportunities to advertise than ever before, one of Madison Avenue’s most visionary futurists predicts the ability of advertising to actually reach consumers
will decline “20% to 30%” over the next five years. “We will increasingly have less and less advertising,” Publicis Groupe’s Rishad Tobaccowala said during the opening session of CIMM’s Cross-Platform
Media Measurement & Data Summit in New York City Thursday afternoon.

Powered by WPeMatico

This Is Us’ How-Jack-Died Super Bowl Episode Should Continue Its Sophomore Ratings Surge

The only thing rarer than a breakout freshman broadcast hit these days is a series that manages to build on those ratings in Season 2. In recent years, shows like Empire, Blindspot and How to Get Away With Murder started strong out of the gate, but their audiences had already begun eroding the following season….

Powered by WPeMatico

Future Of Media Will Be Redefined By and For Millennials

It is the content that must prevail, not the brand. While advertisers tend to focus on brand placement and impression volume, it’s best to focus on the audience first and determine what type of
content the audience needs.

Powered by WPeMatico

Spark Foundry Wins NBCUniversal’s Telemundo and Universo Media Business

Spark Foundry announced today it won the online and offline media buying business of broadcast network Telemundo and cable channel Universo, both brands of NBCUniversal Telemundo Enterprises. The win comes just in time for the Super Bowl LII, which Universo will air in Spanish on Sunday. “We’re thrilled to team up with these powerhouse Spanish-language…

Powered by WPeMatico

YouTube to Label State-Funded Broadcasters in Drive Against Misinformation

YouTube said it is planning changes to give users more context for videos promoting conspiracy theories or state-sponsored content, the latest effort by an internet giant to clean up its platform amid criticism over its role in spreading misinformation.

Powered by WPeMatico

Bostrom’s Letter From Utopia – A Vision of The Future

Bostrom
Nick Bostrom, University of Oxford

Dear Human,

Greetings, and may this letter find you at peace and in prosperity! Forgive my writing to you out of the blue. Though you and I have never met, we are not strangers. We are, in a certain sense, the closest of kin…

I am one of your possible futures. One day, I hope, you will become me. Should fortune grant this wish, then I am not just a possible future of yours, but your actual future: a coming phase of you, like the full moon that follows a waxing crescent, or like the flower that follows a seed. I am writing to tell you about my life – how marvelous it is – that you may choose it for yourself.

Although this letter uses the singular, I am really writing on behalf of my all my contemporaries, and we are addressing ourselves to all of your contemporaries. Amongst us are many who are possible futures of your people. Some of us are possible futures of children you have not yet given birth to. Still others are possible artificial persons that you might one day create. What unites us is that we are all dependent on you to make us real. Think of this note as if it were an invitation to a ball – a ball that will take place only if people show up.

We call the lives we lead here “Utopia”.
[Read More …]

Powered by WPeMatico