Author: rssmasher

Artificial intelligence is definitely about to take over your living room–that is, if Google has anything to do about it. For South by Southwest, the Mountain View, Calif.-based company souped up a house nearby downtown Austin with its AI and voice platform, Google Assistant, to show how everything in everyday life–from lights, blinds, appliances and…

The city of Atlanta has a new marketing tool that it hopes will help them court milennials to live and work in the city. ChooseATL, an initiative launched by the Metro Atlanta Chamber in 2015 to get more millennials working in the area, decided the best way to accomplish that was to launch its own…

It’s impossible to look away from Kristen Lepore’s peculiar yet therapeutic film, Hi Stranger. The animated short, which has been watched 2.4 million times, features a tiny claymation man speaking softly to you about life, how difficult it can be to create things, and a what a gorgeous sunset can do for the soul. Now,…

Under Armour wants its customers to hover-literally-at the brand’s South by Southwest activation. One interactive portion of the “Hovr House,” named for the brand’s new smart running show, includes jumping on a trampoline and taking a photo of the moment. Since launching the Hovr line in February, Hovr House has toured in Shanghai and Los…

In 2015, Alex Garland’s Ex Machina got major buzz from a sneaky promotion it ran on Tinder at South by Southwest: Attendees who encountered a woman named Ava on the app soon found that she wasn’t a potential match at all but a way for you to learn about the film. It’s fitting, then, that…

In Ready Player One it’s 2045 and most people spend their time inside a different world, the Oasis, using immersive technology. Warner Bros. wanted to bring that experience to life ahead of the March 29 release of Steven Spielberg’s adaptation of the book; to do that the studio partnered with Giant Spoon to create an…

SXSW Interactive is under way, drawing tens of thousands to Austin for the opportunity to network, learn about new tech and bask in the glow of some of the world’s most ambitious marketing stunts. The festival often sparks debate among marketers and agency staffers, who admire its role as a creative showcase but question its…

Intel is considering a range of acquisition alternatives in reaction to Broadcom’s hostile pursuit for Qualcomm that could include a bid for Broadcom.