Author: rssmasher

Gorton’s frozen fish is so good, even Poseidon, God of the Sea, loves it, says a new campaign from Connelly Partners. The mythological Greek deity joins other unlikely–but ocean-savvy–endorsers in the comedic series of ads. There’s a bedraggled island castaway who’ll naturally evoke a more cracked-up version of Tom Hanks’ character from the 2000 film….

About seven-in-ten women in Congress mentioned sexual misconduct in their official Facebook posts between Oct. 1 and Dec. 30, 2017, compared with 37% of men in Congress.

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Three magazine media vets on Thursday launched Full Time Travel, a media brand catering to 30-40-year-old upscale consumers. Think of it like TheSkimm, but for travel content. The founders – Nick Van Sicklen, former digital VP at Time Inc., Matt Carroll from Modern Luxury and Gabby Blitz Rosen from Travel + Leisure and Food &… Continue reading »

The post Time Inc. Vets Take A Page From The Email Playbook With Launch Of Upscale Travel Pub appeared first on AdExchanger.

Cindy Crawford isn’t the only famous face returning to Pepsi for the Super Bowl. Pepsi is using its 30-second Super Bowl spot to travel back in time and highlight different pop culture moments that Pepsi was a part of, which means Michael Jackson, Britney Spears, Jeff Gordon and even the Back to the Future DeLorean…

While advertisers are gearing up for Super Bowl LII with Twitter’s #BrandBowl on their minds, the social network has some features in store for fans, as well. Twitter and the National Football League teamed up on special Super Bowl emojis for the game itself and the two participating teams–the New England Patriots and Philadelphia Eagles–triggered…

AT&T says the DirecTV Now streaming service gained business from “cord-cutters” and “cord-nevers,” and it made subscriber improvements by bundling together its wireless and TV services.

Saudi Arabia’s state-owned oil giant and Google parent Alphabet Inc., two of the world’s biggest companies, are in talks about jointly building a large technology hub inside the kingdom, people familiar with the potential deal said. ​

Football fans sent two strong messages to the NFL, its players and advertisers in recent survey findings: keep politics out of the game and give me some interesting ads to view and interact with.

Sprint unveiled its full 60-second Super Bowl LII ad today, set to air in the first quarter of the game. While the ad mirrors last year’s Sprint commercial in ridiculing its biggest competitor, Verizon, its tactics have apparently evolved. The Super Bowl spot, “Do the math and switch to Sprint,” (the second Big Game commercial…

In a now very digital society, marketers have adapted to reach consumers where they are–on their phones, tablets, computers and any number of devices with internet access. While a mastery of online marketing is absolutely essential to brand success, providing an engaging offline experience is becoming increasingly important, particularly for those who operate in the…