Author: rssmasher

Agencies of all sizes made a point of recognizing International Women’s Day today as movements like #MeToo and #TimesUp increasingly move from the entertainment and media worlds to the ad industry. Some agencies, including the New York office of creative shop Stink Studios, encouraged female employees to stay at home to show their male counterparts…

A lawsuit brought by a former executive at Hyundai’s Innocean Worldwide accuses the agency and its chief creative officer of sexual harassment, discrimination, retaliation and wrongful termination. According to the suit filed on Jan. 11 in the Superior Court of Orange County, Calif., onetime Innocean director of content Victoria Guenier said she suffered repeated harassment…

YouTube announced that the YouTube Studio tool it began testing in beta last June as an alternative to Creator Studio will become the default experience for several creators “over the coming weeks,” and three new metrics will be introduced, along with a new dashboard. Creators will still have the option to go back to the…

Lauren Leff has joined the Video Advertising Bureau (VAB) as vice president, marketing & communications, a new role that puts her in charge of the bureau’s internal and external communications. Leff
is a long-time marketing exec with experience in the media industry, including roles at National CineMedia (NCM), MSNBC, CNBC and Showtime Networks. She joins the VAB from senior vice president at
Kite Kill PR, overseeing accounts including Salon Media Group, Branded Entertainment Network (BEN), Trusted Media Brands and cross-device marketing technology company, Tapad.

Unilever, which has taken repeated steps to combat increasing pressure on the consumer-products space, announced in its 2017 annual report last month that it had cut marketing expenses by about 30 percent after taking more of its ad work in-house and reducing the roles of its external agencies. “In marketing, we are creating more of…

As another upfront season begins, most big media companies involved are in the midst of a mega-deal that has either just closed (Discovery-Scripps), is in progress (Disney-Fox and AT&T-Time Warner) or is possibly in the works (CBS-Viacom), while many of the remaining entities could soon be in play as a response to these other mergers….

Luxury retailer Barneys New York seeks to tell a story shoppers will remember in its new VR experience. In partnership with electronics company Samsung and contemporary dance troupe the Martha Graham Dance Company, Barneys released its 11-minute movie, Mantle, which was filmed with 360-degree camera technology. The film incorporates four principal dancers, whom Barneys says…

Marketers, startups and media are descending on Austin, Texas this week for the annual digital marketing festival South by Southwest Interactive, where they’ll navigate hundreds of parties, panels, parties and activations. Did we mention parties? Making sense of SXSW–and figuring out which events are actually worth attending–can be a headache for the unprepared and neophyte….

Pinterest recently introduced the ability for users to archive boards they’re no longer using. For instance, if a user has created a wedding planning board, they may wish to archive the board after their wedding. When a user archives a board, Pinterest will update their content recommendations and notifications accordingly. Our guide will show you…

A column this week argues that when you navigate around the web and post to social media, you are not only giving up valuable data about yourself (which social media in particular monetizes), but you
are also providing free data to train artificial-intelligence systems destined to replace workers across the economy.