Author: rssmasher

YouTube is expanding its Super Bowl playbook this year. For its 11th annual AdBlitz, its hub of Super Bowl-related content where brands advertising with Google can post their spots for increased engagement and a broader audience, YouTube is rolling out a few new ad products for marketers looking to re-engage with viewers on their second…

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Traffic is down at Facebook. It’s a new look for the platform, which has done almost nothing but grow quarter over quarter and year over year. Changes to Facebook’s news feed algorithm to deprioritize viral video in Q4 reduced time spent on the platform by around 50 million hours a day. Daily active users in… Continue reading »

The post Facebook Time Spent Falls, As Do North America DAUs appeared first on AdExchanger.

President Donald Trump’s 2018 State of the Union address sparked some 4.5 million tweets Tuesday night, eclipsing the previous record of 3 million for Trump’s first address to a joint session of Congress last Feb. 28. Twitter said in a Twitter Government tweet that the three most-tweeted moments during Trump’s speech Tuesday night were: “We…

Facebook Inc. has owned Instagram since 2012 but the two have felt totally different—until recently, when Instagram started using many of the same digital tricks Facebook pioneered to keep you scrolling longer.

Amazon.com plans to hire thousands of people in the area it picks as a second home from a shortlist of 20 locations. That’s worrying other companies in those areas because it could become more difficult to attract talent.

This year has been a busy one for outgoing American Express chairman and CEO Kenneth Chenault. He will join venture-capital firm General Catalyst Partners as sole chairman, was added to the board of directors at online hospitality marketplace Airbnb, and earlier this month, Facebook announced that he was joining the social giant’s board starting next…

We still don’t know what Hyundai and Innocean USA are planning for their in-game Super Bowl spot on Sunday, following last year’s ambitious stunt. But they will start things off right by airing a fun pregame commercial centered around the world’s most inconvenient kids’ soccer game. The spot, directed by Dave Laden and Bryan Buckley…

ReachMe TV partners with hotels, retail stores and airports to distribute entertaining content on public screens in high-traffic areas. Its videos reach up to 1.6 billion viewers annually, and THR
believes this partnership “will vastly expand the series’ impact.”

While not all cryptocurrency may be deceptive or harmful, too many bad actors are using the promise of digital riches to mislead and defraud unsuspecting consumers, per the social network.

Of the top 100 telecasts last year, 66 were regular-season NFL games (leaving out NFL Playoff games and the Super Bowl), per MoffettNathanson Research.