Author: rssmasher

AdExchanger |

The IAB Europe GDPR working group has released for public comment its framework for transmitting user consent data up the supply chain, from publishers to technology companies and marketers. The final version is scheduled to come out mid-April. Read the tech specs. The framework provides standards so that publishers can collect different kinds of user… Continue reading »

The post IAB Europe Releases GDPR Standards For Passing Consent To Ad Tech Buyers appeared first on AdExchanger.

Snickers may have sat out the Super Bowl this year, but BBDO New York is back with some new takes on its ongoing “You’re Not You When You’re Hungry” campaign for the brand. Two new 30-second spots promoting Snickers’ peanut butter and almond varieties explore new iterations on the idea through a pair of guys…

Across 35 nations, a median of 26% do not identify with any political party in their country. In countries where more people are unaffiliated with any political party, popular support for representative democracy is also lower.

Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support. These findings come from Dusseldorf, Germany-based Metro’s International Own Business Study, which surveyed 10,000 people in 10 countries. To beat the odds, the publication partnered with Serviceplan Campaign Hamburg to…

It’s no longer a question of whether consumers want to shop on social platforms. The latest ecommerce campaigns from Jordan Brands and Allbirds show that consumers are eager to shop wherever the retailer meets them–particularly on platforms like Instagram and Snapchat. The trick, though, is finding a way to remove the friction between creating good…

Get ready to feel a lot of emotions thanks to a touching six-minute film from HP. The brand released “Paro,” a film designed to inspire young women to tell their own stories, on International Women’s Day. “At HP, we believe in the power of stories. Told vividly and authentically, stories can change minds, inspire action…

AdExchanger |

Ever since AT&T hired GroupM honcho Brian Lesser last August to lead its new advertising and analytics business, he’s been on a hiring spree. And many of the recruits share one thing in common: They’ve earned their programmatic stripes in some capacity. Time will tell how the AT&T Advertising & Analytics division will develop should… Continue reading »

The post AT&T Advertising’s Talent Bench Takes Shape appeared first on AdExchanger.

AdExchanger |

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Jay Friedman, our podcast guest this week, came up with the concept for a recent AdExchanger comic depicting a marketer running on a “brand safety” treadmill while scarfing down “cheap CPM” cupcakes. The point: You can’t have it both ways. In this week’s episode, Friedman… Continue reading »

The post Podcast: Goodway Seeks A Better Way To Do Programmatic appeared first on AdExchanger.

Total broadcast retransmission revenues and cable network carriage fees grew 8.5% to $10.93 billion in the fourth quarter of last year.

As part of Women’s History Month and International Women’s Day, agencies are introducing programs to celebrate women.