Author: rssmasher

“There are more ways to advertise today,” says Wix cofounder/CEO Abrahami Avishai, adding that many are at least as efficient as the Super Bowl.

The group on Tuesday announced a full list of agencies and companies involved. The purpose of the consortium is to harness blockchain technology and support the growth of a peer-to-peer decentralized
network.

Wendy’s is urging consumers to “skip the hamburgers at the Frozen Arches” in a Super Bowl ad that will run during Sunday’s game. Wendy’s promo pulls copy directly off of McDonald’s website and tries to use it against the home of the Golden Arches. The ad starts with an image of McDonald’s logo and includes…

When Hurricane Harvey tore into Texas late last summer, it devastated homes, communities and lives. But what it did to victims’ cherished mementos might have been overlooked in the initial heavy lifting and recovery effort. Adobe and its student program, under the brand’s “The Future Is Yours” campaign (tagline: “Learn the stuff they don’t teach…

Turkish Airlines is kicking off a new campaign starring Dr. Oz during the Super Bowl. The airline has released a 10-second teaser for its Big Game ad. It’s unclear how long the ad will be, which agencies are behind it or when the ad will appear during the game. A representative for the company did…

What do U.S. Open golf champion Brooks Koepka, 11-time World Surf League champ Kelly Slater, 2017 New York City Marathon winner Shalane Flanagan and Chris Pratt have in common? They like staying fit, they like beer, and they’re all in Michelob Ultra’s second Super Bowl LII ad, which was released today. Michelob Ultra will air…

Whenever we sit down with creative directors for our “Best Ads Ever” video series and ask about their favorite Super Bowl spot, we often–not surprisingly–hear “1984.” But a close second, eclipsing all other runners-up, is E*Trade “Monkey,” the spot from the 2000 Super Bowl that brilliantly lampooned the expense of advertising on the big game….

In 2017, nearly 79 million adults (31.9% of the adult population) lived in a shared household. In 1995, 55 million adults (28.8%) lived in a shared household.

With the help of two 15-second teasers and a robot named Evelyn, Sprint announced today its return to the Super Bowl on Feb. 4. The spot will be handled by creative shop Droga5, which produced last year’s Sprint commercial in which we met a crazed dad who went through great pains (including emotionally scarring his…

CBS and NBC’s run of broadcasting Thursday Night Football games is over, as Fox Sports has landed rights to the NFL’s Thursday night package for the next five years. Under the deal, which was announced this morning, 11 games between weeks 4 and 15 of each season (excluding Thanksgiving night) will be broadcast on Fox,…