Author: rssmasher

As part of Women’s History Month and International Women’s Day, agencies are introducing programs to celebrate women.

At a time when some brands are beginning to take more aggressive political positions on volatile subjects, the results appear to be mixed. The majority of ad executives surveyed in February by
Advertiser Perceptions felt political “activism” has no impact on their performance, while those that believe if helps (22%) or hinders (25%) were about evenly split. That’s nice in an ideal world,
but as we’ve seen in recent weeks a number of brands have been forced to take positions — pro or con — on politically sensitive issues due to news events, social media campaigns, and grassroots
activism by consumers.

The company’s clients are now able to add a layer of performance and data targeting to their native campaigns, allowing for greater scale and even more productive outcomes.

Interpublic’s FCB is launching two new units including a healthcare-related branding operation and consulting service alingned with a Canadian agency.

A Discovery OTT service would enter an increasingly crowded field. Viacom will launch a direct-to-consumer OTT offering built around library content later this year. Viacom CEO Bob Bakish, speaking at
a conference last week, said his company’s OTT service would “complement what we are doing in the MVPD space,” rather than compete with it.

Google–which has notoriously struggled with its own sexual harassment issues–is trying to turn the narrative around gender equality today with a campaign that leans on search data. Google released a slew of Google Trends data showing the uptick in searches specific to gender equality. Google’s data is indexed to 100, which represents the maximum number…

Uber is in advanced talks to turn over most of its Southeast Asia operations to local rival Grab, ending a costly fight for market share in the fast-growing region.

Blending at least two formidable pop-culture trends, cable channel Freeform will open a Mermaid Museum in Hollywood this month as a free, four-day glitter-bombed Instagram mecca. Kind of like the Museum of Ice Cream, but with seaweed. There will be a “live” mermaid in a 48,000-gallon tank, giant clamshells, a massive “scale” wall (possibly made…

Mondelez International, one of the world’s largest advertisers, confirmed today that it has moved on to the international phase of a global media review after naming its new North American agency partners. “I can confirm that we have selected Spark Foundry as one of our new partners for MDLZ North America as part of a…

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. Metadata is necessary to wield identity with the same accuracy as the triopoly – Facebook, Google and Amazon. The triopoly has great metadata… Continue reading »

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