Author: rssmasher

In 2016, Americans ate about 14 billion hamburgers, 1.3 billion wings and guzzled 51.7 million cans of beer, according to the National Restaurant Association. This year’s 1.35 billion wings is the equivalent of placing 625 wings on every seat in all 32 NFL stadiums said the National Chicken Council. But not all snacks are created…

Guacamole and chips are meant for each other, just like peanut butter and jelly or peanut butter and chocolate. It just makes sense. But what happens when there are no delicious chips to enjoy with your guacamole? Well, all hell breaks loose, according to Avocados From Mexico. The brand explores the idea of a chip-less…

Last Saturday’s story in The New York Times, The Follower Factory, further exposed the serious issue of fraud that lurks within the influencer space on Twitter and other platforms, as well. The story outed Devumi, a company with a fake Manhattan address that appears to make its money by generating fake followers for social media…

Helping marketers to track conversions, Bing on Wednesday introduced a way to track ad clicks from Safari after Apple changed the process for tracking conversions on the browser.

Seven months after the Interactive Advertising Bureau’s Tech Lab released final specs for ads.txt, the new standard for sanctifying the reselling of publishers’ inventory has reached critical mass.
More than half of comScore 1,000 publishers have now integrated the code, which certifies third parties approved to resell their audience inventory.

Next on Amazon’s list of industries to disrupt: health care. The ecommerce giant announced a new venture with Warren Buffet’s Berkshire Hathaway and JPMorgan Chase to figure out a new health-care solution for their employees. The new company will focus on the effort and be “free from profit-making incentives and constraints.” Several health-care and retail…

A new year always brings about much speculation in the world of marketing. Recent years have seen a seemingly endless stream of new technologies, platforms and tactics that marketers and brands can leverage to stay ahead of the curve. Throughout 2017, influencer marketing has maintained its value through the existing influencer-follower relationship, and it has…

NFL ratings were down 10 percent this season, but NBC Sports execs haven’t given up hope of topping their own Super Bowl viewership record–114.4 million tuned in to watch Super Bowl XLIX in 2015, the last time it aired on NBC–during Sunday’s game. “We love having the record; we would love to break our own…

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“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. The average page load on an ad-supported website includes 172 network requests just for advertising, according to recent research. That’s 172 opportunities for a publisher’s audience… Continue reading »

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The annual rite of the televised State of the Union speech is all upside for the president, and a big downside for the opposition.