Author: rssmasher

In recognition of International Women’s Day, Nielsen has provided a snapshot of the time the average American woman spends with media. Live TV remains their largest source of media consumption, with
an average of 4 hours daily. From 2015 to present, she has consistently spent an average of around 30-plus minutes per day with time-shifted TV.

In China’s tech world, cheerleading from the government comes with a lot of benefits—and a lot of money. But Beijing also wants more control and the nation’s internet billionaires can’t exactly say no.

Through ingenuity, cunning and outright fraud, the 300×250 ad has become one of the most common video ad units sold via programmatic ad exchanges.

A month after their clever, amusing, meta ads won Super Bowl LII, Tide and Saatchi & Saatchi New York are still basking in the afterglow. For a brand that was struggling mightily with the headache of the so-called “Tide Pod challenge” in the weeks leading up to the game, Super Bowl Sunday was the kind…

Suspected North Korean hackers blitzed Turkish financial institutions and a government organization March 2 and 3, gathering intelligence for a future heist, cyber researcher McAfee says.

Great social media customer service has a strong impact on a business’ bottom line. Done well, it means customers will spend more, it improves efficiency and it generates data that you can use to improve services and benchmark against your competitors. Done poorly, and you will be faced with spending precious resources digging your brand…

When it comes to the kids upfront, Cartoon Network doesn’t throw big events like competitors Disney and Nickelodeon. Instead, the network prefers to let its slate do the talking. And as Cartoon Network president Christina Miller and her team participate in their annual upfront roadshow, they are sharing a lineup of new animated series, podcasts…

Much of the current newspaper content on Facebook, Google and Twitter could be characterized in terms of its promotional value. But that doesn’t help newspapers pay the bills when print ad revs endure
steady double-digit percentage declines. Maybe they need a TV retrans revenue model.

Weeks after Donald Trump was elected president, Russia-backed online “trolls” flooded social media to try to block Mitt Romney from securing a top job in the incoming administration, a Wall Street Journal analysis shows.

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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Will Luttrell, founder and CEO at Amino Payments. This time last year, the digital advertising industry was stinging from a few harsh slaps on the wrist from prominent brand marketers at the IAB Annual… Continue reading »

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