Author: rssmasher

Retailers may be closing some store locations, but the ones they are keeping are embracing technology to compete with online shopping.

If you’re a brand marketer putting your money on the line, you love to see big numbers–until someone asks if they’re a little too big. Fraudulent and bot followers have been inflating influencer fan counts for years, but they’ve come under increased scrutiny recently due to the marketing industry’s heightened concern about digital ad fraud….

Budweiser will feature its famous Clydesdales during the Big Game after all. The company will air a five-second bumper ad during the game to make sure Super Bowl viewers know that the “Clydesdale Cam,” a live feed of what the famous horses are up to, will be airing on Budweiser’s Facebook page. The spot will…

As the Trump administration takes steps to address violence in American communities, here are five facts about crime in the United States.

Google continues to stymie competition in online shopping despite a record fine from European authorities and an order to modify its behavior, rivals say.

Majorities of Americans say the federal government does not provide enough help for older people (65%), poor people (62%) and the middle class (61%). By contrast, nearly two-thirds (64%) say the government provides too much help for wealthy people.

A Droga5 representative said Tuesday that the New York agency has hired an outside firm to investigate chief creative officer Ted Royer and that Royer has taken a leave of absence. The agency declined to comment on the nature of the investigation. Droga employees told Adweek that the agency held departmental meetings last week to…

With no meaningful National Football League action during the week of Jan. 22 (unless you count the Pro Bowl), the 60th Annual Grammy Awards swooped in to dominate the Nielsen Social Content Ratings for the week. CBS’ presentation of the Grammys totaled 41.518 million interactions across Facebook, Twitter and Instagram–the latter of which made its…

Data, the new, sexy buzzword formerly known as the old, unsexy buzzword has in many ways been pitched as the great equalizer. After all, we can all buy the same set of stats and figures. Data is literally a commodity. As such, there’s a temptation to commoditize all firms that use it. But to do…

Alexa won’t be the only big Amazon brand featured in Super Bowl LII. In addition to a 90-second Amazon ad airing in the fourth quarter, the company has also purchased a 60-second ad to spotlight its upcoming Prime Video series, Tom Clancy’s Jack Ryan. It will be the first Super Bowl spot for the streaming…