Author: rssmasher

Shopper behavior intelligence company Catalina, which is perhaps best known as the company behind the coupons that print out at the grocery store register, is building out its emerging brands business–targeting brands with $1 billion or less in annual revenue–with the launch of Catalina Catalyst to help smaller brands better compete for consumer attention. Catalina…

International Women’s Day was the most-talked-about moment of 2017 on Facebook, and the social network outlined several initiatives for the 2018 version, which takes place Thursday (March 8). Facebook said women 18 through 24 accounted for more than one-fourth of conversation about International Women’s Day on the social network over the past three months, leading…

There’s a lot of cool stuff to do and see in the world, and Delta wants to help you get on it pronto. A gorgeous new almost-minute-long ad from Wieden + Kennedy New York makes that familiar case in a surprisingly fresh way, stringing together footage from more than 15 destinations serviced by the airline…

Mayim Bialik has always wanted more out of her career than just acting. TV audiences know her as The Big Bang Theory’s Amy Farrah Fowler (who is engaged to Jim Parsons’ Sheldon Cooper in the show) or as the star of NBC ’90s sitcom Blossom; on top of that, she’s also a neuroscientist in real…

Trump’s federal judicial picks have faced a record amount of opposition, reflecting growing discord over presidential appointments to the judiciary.

Dentsu Aegis Network’s mcgarrybowen announced today that Patrick Lafferty, a 25-year industry vet, is its new U.S. president, replacing Simon Pearce who left to join J. Walter Thompson as CEO of North America earlier this year. Lafferty comes from indie agency Translation, where he served as president for about a year. He will assume the…

Right now we’re probably all hard-pressed to relate Facebook in any productive way to “freedom” or “expression” (worse still, when both words are combined). But agency Wieden + Kennedy Amsterdam can be commended for its might in spinning a story. Its latest work for Facebook in India, “Live What You Love,” released today, manages to…

Pokemon Go made history in 2016 when it amassed $500 million faster than any other gaming app to date. It then broke yet another record by climbing to $1 billion in revenue in just six months. Although its popularity has died down a bit since, the game is still raking in a profit of between…

The Boston Celtics own a record 17 NBA championships. Now, the storied franchise is trying to transfer its success on the hardwood to success on the gaming front, as it prepares to join the upcoming NBA 2K League, the first esports league tied to the National Basketball Association. The line between esports and traditional pro…

It will take 200-plus years to officially reach gender parity, according to the World Economic Forum 2017 Global Gender Gap Report. I don’t know about you, but I don’t have that much time. As we reflect on International Women’s Day tomorrow (March 8), I simultaneously want to drown myself in my morning coffee amid the…