Author: rssmasher

From virtual slam dunks to interactive mobile games, Under Armour is finding its groove on Snapchat. Within the roster of brands continually testing new creative and ad formats, Under Armour is trying to rise to the top, and it’s using the social platform as its springboard. The strategy makes sense, as there’s a seemingly rational…

The American workplace remains segregated by gender, and women in majority-male workplaces are more likely than other women to report gender discrimination.

At the beginning of her keynote kicking off Adweek’s Elevate: AI summit–a half-day discussion, at times heated, on the role AI does and will play in marketing–Deloitte Digital CMO Alicia Hatch reminded the audience of another, earlier advancement meant to transform the industry, one that is complement and partner to AI. “Do we really need…

The pay gap between women and men, especially in high-profile industries like finance, continues to be a lightning rod in the debate around workplace inequality. Critics dismiss the pay gap as a myth that doesn’t factor in enough social variables, but comprehensive data from groups like the World Economic Forum has proven that the global…

Messenger Lite, the slimmed-down Android version of Facebook’s messaging application for emerging markets and areas with poor internet connectivity, now offers video chat. The social network said in a Newsroom post that there were 17 billion video chats on Messenger in 2017, double the previous year’s total. Users with the latest version of Messenger Lite…

With the help of a squadron of digital tools, brands are chasing their tails. Like people in your Facebook feed, brands respond to positive feedback. Likes, clicks and other shallow metrics drive the content brands create each month. They’re easier to access, easier to understand and easier to act on. Success with your Instagram picture…

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The cross-device identity company Drawbridge abandoned its advertising business in the EU and is trying to reconcile its data business with GDPR regulations beginning in May. Drawbridge founder and CEO Kamakshi Sivaramakrishnan confirmed the company’s reversals in Europe in an email to AdExchanger. Drawbridge will transition its EU partner services to the company’s New York… Continue reading »

The post Drawbridge Exits Media Business In Europe Before GDPR Storms The Castle appeared first on AdExchanger.

In addition to allowing users to temporarily turn off notifications for all of their conversations at once, did you know that Facebook Messenger also allows users to mute individual conversations temporarily, or even indefinitely? When a user mutes a conversation, they won’t be notified when they receive new messages. Our guide will show you how…

Qualcomm is in talks to settle a dispute with Huawei Technologies, which has been withholding a hefty stream of royalty payments from the chip maker

By 2020, the Fox network has a goal to cut prime-time advertising time from around 13 minutes an hour to two minutes, according to media executives.