Author: rssmasher

With the help of a squadron of digital tools, brands are chasing their tails. Like people in your Facebook feed, brands respond to positive feedback. Likes, clicks and other shallow metrics drive the content brands create each month. They’re easier to access, easier to understand and easier to act on. Success with your Instagram picture…

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The cross-device identity company Drawbridge abandoned its advertising business in the EU and is trying to reconcile its data business with GDPR regulations beginning in May. Drawbridge founder and CEO Kamakshi Sivaramakrishnan confirmed the company’s reversals in Europe in an email to AdExchanger. Drawbridge will transition its EU partner services to the company’s New York… Continue reading »

The post Drawbridge Exits Media Business In Europe Before GDPR Storms The Castle appeared first on AdExchanger.

In addition to allowing users to temporarily turn off notifications for all of their conversations at once, did you know that Facebook Messenger also allows users to mute individual conversations temporarily, or even indefinitely? When a user mutes a conversation, they won’t be notified when they receive new messages. Our guide will show you how…

Qualcomm is in talks to settle a dispute with Huawei Technologies, which has been withholding a hefty stream of royalty payments from the chip maker

By 2020, the Fox network has a goal to cut prime-time advertising time from around 13 minutes an hour to two minutes, according to media executives.

Nickelodeon’s Sky Whale app, its most popular mobile property, is getting a shot of AR. Presently, the app averages 2 million active monthly users and has racked up nearly 30 million downloads since
its launch.

It’s a good idea with great intentions. But not even the $6 million raised to launch NewsGuard can help without the buy-in of Google, Bing, Facebook, Twitter and other big sites.

The goal is to keep AdWords running fast and stay within “manager account limits” — defined by Google as the maximum number of active, non-manager accounts the manager account can link to at once,
according to a blog post.

At a conference hosted by Deutsche Bank Tuesday, CBS COO Joe Ianniello said CBS had “quadrupled the number of originals” on its All Access subscription streaming service — and will keep adding them,
with several new shows to launch in the next year.

“All politics is local” was a phrase made famous by the late Speaker of the House, Tip O’Neill, and today, all marketing is local.