Author: rssmasher

AdExchanger |

Dentsu Aegis Network has spent the past year furiously integrating with publishers so advertisers can target consumers using PII-based identifiers. These identifiers let Dentsu clients target more precisely, consolidate reach and frequency management around a single ID and optimize marketing spend. Advertisers get the benefits of walled gardens without the wall. The program, known as… Continue reading »

The post Dentsu Aegis’ Ad Tech Integrations With Publishers Take Off appeared first on AdExchanger.

On Sunday, brands will shell out millions of dollars on their Super Bowl ads–many of which feature elaborate, multi-day production schedules–in hopes of connecting with the telecast’s 100 million-plus viewers. But sometimes, the most effective messaging during the Big Game comes from spots that were shot quickly and inexpensively. That was the case with the…

While the idea of behavioral economics has been around for some time, it has failed to take into consideration a crucial factor – human nature. While big data can help marketers reach people with
more precision than ever before, it can’t always help us predict human nature.

The sponsorship option opens a new avenue of social-media revenue at a time when publishers are scrambling to determine how the various platforms fit into their marketing strategy. Twitter sees the
move as a way for a beneficial symbiosis to emerge from content people are already interested in consuming.

AdExchanger |

This is the first in a series of deep dives from AdExchanger on mobile fraud, including guides to fraud tactics and threat vectors and practical solutions from advertisers in the growth and user acquisition trenches. Ad dollars are flowing to mobile and fraudsters have noticed. App-install fraud alone is estimated to have cost mobile marketers… Continue reading »

The post 2018 Will Be A Year Of Reckoning For Mobile App-Install Fraud appeared first on AdExchanger.

Booming demand for cellphone and electric-vehicle batteries has created a once-unthinkable metals-industry player: the pure cobalt company.

Chinese e-commerce giant Alibaba and Foxconn Technology Group have led a $348 million funding round into Chinese electric-vehicle manufacturer Xiaopeng Motors, the auto maker said in a statement.

A federal copyright board has raised the music streaming royalties for songwriters and music publishers by more than 40%.