Author: rssmasher

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Can hyper-localized marketing really drive interaction and sales? For made-to-measure men’s suit brand Indochino and healthy foods manufacturer Daiya Foods, the answer seems to be yes. Indochino gained fame as an online suit service, wherein consumers would send their measurements to Indochino via a web portal and have a custom suit made. But in recent… Continue reading »

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Facebook’s News Feed is a lot of things, but these days, it’s rarely inspirational. With 2.13 billion monthly users, Facebook has more reach than any other social network, but it’s not the best option for consumers to get ideas and enjoy visually pleasing experiences. In recent years, Pinterest and Instagram have filled that void. The…

Taboola on Wednesday released comScore data indicating impressive growth and is using it as an opportunity to project an even more impressive one: $1 billion in revenue. As part of a release of
comScore data indicating a 17% expansion in its worldwide desktop reach — ranking it third behind Google and Microsoft — Taboola said it is projecting “over $1 billion in revenue in 2018.”

A year after Donald J. Trump was inaugurated as President of the United States, there’s a new spirit of political activism among Americans nationwide. It manifested first in the Women’s March on
Washington, D.C. and other major cities in January 2017, and it grew even bigger January 2018. On March 24, an anti-gun violence youth movement sparked by the Marjory Stoneman Douglas High School
shooting in Parkland, FL, is expected to draw similar crowds — and importantly — media coverage.

As offline media consumption has risen — and advertising dollars shift to Google and Facebook — traditional TV has felt the pain. Rising yearly ad revenue volumes are harder to come by.

Russian operators, using social media including Facebook, asked for and got personal information from ordinary Americans as part of their political influence campaign.

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Brevity is the soul of content – and advertising – at Axios. The tech, news and politics site, founded by former Politico execs a little over a year ago, was built on the premise that people are bombarded by info and find it nearly impossible to keep up. “Less than 5% of people who click on a… Continue reading »

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Pete Kluge, group manager, product marketing of Adobe Advertising Cloud, called this release “the most significant revamp” of Adobe Advertising Cloud Search since the acquisition of Efficient Frontier
in 2011.