Author: rssmasher

American Catholics continue to have a favorable opinion of Francis. Yet there are signs of growing disenchantment with the Argentine pontiff, particularly among Catholic Republicans.

The deal is significant because it marks a major push to bring together OTT and connected TV advertising — growing fast, but still new to local advertisers, who do not have the same access to OTT
marketplaces and customer data that large national advertisers do.

In North America, holding company growth (if you can call it that) was 0.1% in 2017. That’s zero point one percent.

Preliminary results for ABC’s “90th Academy Awards” indicate a massive 20% decline in viewership from a year ago. The early reading of this year’s telecast pulled 26.5 million Nielsen viewers, down
from 33 million a year ago.

“D & G have consistently produced highly creative and very effective work across channels for years,” says Ian Beavis, chief strategy officer at AMCI and one of the jurors.

ESPN The Magazine, People, Forbes,
WebMD and Allrecipes magazines had the highest average monthly audience in 2017, across print and digital, web, mobile web and video platforms, according to the 360° Brand Audience
Report from MPA – The Association of Magazine Media.

ESPN The Magazine had an average monthly audience of about 102.2 million across all platforms, followed by
People (79.7 million), Forbes (68.2 million), WebMD Magazine (59.4 million) and Allrecipes (54 million).

The top five magazines with the highest average
monthly audience growth in 2017 compared to the year prior were: Entrepreneur (39%), Town & Country (34%), Popular Science (25%), W (24%), and Veranda
(22%).

Overall, magazine media audience grew across platforms by 1.4% in 2017 compared to 2016.

Video magazine audiences had the largest percentage gain, with
35.9% growth in 2017.

Print and digital audiences — which include those that consume electronic issues of a publication, such as on an e-reader or app — grew 3.3% in 2017 from
2016.

Web audiences consuming content from magazine brands on a desktop or laptop dipped 10.6%.

Mobile web magazine audiences, which are unique visitors that visit
a site on a mobile device, remained steady, falling by just 0.2% in 2017 compared to the year prior.

Synthetic-identity fraud is one of the fastest growing forms of identity theft—and the hardest to spot and combat. Scammers use phony names and unused Social Security numbers to secure debt, a crime that exposes a vulnerability in the U.S.’s credit-checking system. “It seemed too easy.”

On Sunday night, Three Billboards Outside Ebbing, Missouri scored Oscar wins for its stars, Frances McDormand (best actress) and Sam Rockwell (best supporting actor). The billboard industry thanked the film for bringing attention back to billboards with, well, a few Three Billboards-inspired billboards. (Say that five times fast.) “We wanted to cheer on the movie…

The next time you come across a virtual reality promotion for the next chapter in the Star Wars saga, Accenture might be responsible. Today The Walt Disney Studios announced that it has chosen the self-described professional services company as Innovation Partner for StudioLab, an upcoming initiative that will focus on using emerging tech to create…

GE Appliances announced it has chosen FCB Chicago as its creative agency of record to handle advertising, digital, social and shopper marketing following a competitive review that launched in November. Sources close to the matter told Adweek that FCB beat out longtime incumbent BBDO (which had worked with the larger General Electric since 1920), Ogilvy…