Author: rssmasher

Some commercial shoots are fun-in-the-sun junkets more akin to client-financed tropical vacations than actual work. This wasn’t one of them. The crew from BBDO Toronto and production house Asymetric braved brutal conditions in the desolate Yukon territory and northern British Columbia, with temperatures routinely dipping to 20 below, to shoot a series of visually stunning…

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When the outdoor recreation retailer REI closed its shops for Black Friday, the biggest sales day of the year for many stores, it was testing brand appeal against strong short-term revenue, as well as its out-of-home (OOH) media and data services. REI has grown its OOH media from nothing two to three years ago to… Continue reading »

The post Why REI Is Going Out-Of-Home For Its Outside-The-Box Marketing appeared first on AdExchanger.

The post WTF is in-house programmatic? appeared first on Digiday.

Did you know Facebook Messenger allows you to customize your conversations by replacing the default thumbs-up emoji that appears next to the text entry field? You can choose from a variety of emoji, with some of these triggering a special animation when sent in a conversation. Our guide will show you how this feature works….

What do Shaquille O’Neal and Oreo cookies have in common? For one, they’re both soft around the middle. (That’s cool, Shaq, just more of you to love.) They also share a birthday. And it’s today, March 6. Happy National Oreo Day! To celebrate, the NBA icon visits his hometown of Atlanta this afternoon to hand…

Booking giant Hotels.com has concluded a competitive review launched last fall by sending its North American planning and buying business to MediaCom, a company spokesperson confirmed this week. The news marks a significant win for WPP, which is currently in the process of defending several major global accounts including CPG conglomerate Kimberly-Clark. The initial stages…

Telcos aren’t the funnest clients to work for, given it’s hard to gauge whether they have any real differences at all. But that hasn’t stopped TBWARaad from having what fun it can with Lebanon’s Connect Boundless Internet. Building on the premise that slow networks are the bane of our lives, last year the agency’s ads…

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Third-party cookies get stale. On Tuesday, ad tech startup Rockerbox launched a solution after a five-month beta to help advertisers freshen up their prospecting data based on a user’s last 60 minutes of browsing activity. A marketing platform centered on recency gets advertisers closer to the moment of intent, said Rockerbox CEO and co-founder Ron… Continue reading »

The post Rockerbox’s Marketing Platform Identifies Prospects In The Moment appeared first on AdExchanger.

Nielsen says its tool allows media owners and marketers to more accurately forecast inventory for a precise target across all nationally measured television networks.

As Pope Francis approaches the fifth anniversary of his papacy, read six facts about how American Catholics view the pope.