Author: rssmasher

Hyundai hinted in a teaser aired last Sunday that its Super Bowl LII ad would “surprise millions” of heroes–a bold claim, considering last year’s ad surprising three American troops with a virtual reunion with their families. Now, we have a clearer idea of what, precisely, that means. The brand revealed that its Big Game ad,…

As they consider their digital marketing mix and strategies for 2018, many advertisers and marketers are seeking ways to effectively engage consumers in every digital channel that’s relevant to their business. Among those channels are the tried-and-true stalwarts like Google and Facebook; but growing in influence and popularity is Instagram, the photo- and video-sharing social…

Aren’t there enough brawny, big-footed bruisers suiting up for the Super Bowl already? Apparently not, because Jack Link’s is putting Sasquatch in the game. The hulking, hirsute humanoid will roar into play during the third quarter of NBC’s telecast–starring in a minute-long spot running in Minneapolis, home of Jack Link’s marketing division and Carmichael Lynch,…

As long as there is no expectation of a negative brand impact from running ads on digital platforms and as long as near-term user or usage trends are not impacted by negative news, ad budget plans
will not change in any meaningful way.

It’s a late day in November and Danny DeVito is waist deep in a chocolate pool–well, he’s not exactly wading in molten chocolate, but a liquid mixture of sorts. This brown soup is meant to resemble a chocolate pool and it will, after some retouching in postproduction. Mars and BBDO are in the midst of…

E*Trade is back in the Super Bowl this year with a 30-second spot that’s all about reminding people how important it is to save for retirement, with a little help from a crew of overworked, but spunky elderly cheerleaders. The brand hasn’t run a spot in the game since 2013. No teasers have been released…

Albertsons’ website lists 128 products with the word “banana” in them, and to adapt a phrase from Arrested Development’s George Bluth, there’s always money in the digital banana stand. On Thursday, Albertsons unveiled a program called Albertsons Performance Media that works with consumer-packaged-goods brands to place ads all over the web and track the promos…

How long has this Walt Disney/21st Century Fox deal actually been percolating behind the scenes? A year? More? Is it possible the deal has been in the making for nearly a decade? Lay out a timeline of
events and start to connect the dots, and the surprise mid-December announcement of the Mouse that ate the Fox doesn’t seem like a surprise at all. The signs were there.

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Paris-based ecommerce analytics platform ContentSquare has raised a $42 million Series B round from a series of investors including US VC firm Canaan and Highland Europe. ContentSquare previously had raised $20 million, bringing it to a total of $62 million after this round. The company will use the financing to support research and development of… Continue reading »

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