Author: rssmasher

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Third-party cookies get stale. On Tuesday, ad tech startup Rockerbox launched a solution after a five-month beta to help advertisers freshen up their prospecting data based on a user’s last 60 minutes of browsing activity. A marketing platform centered on recency gets advertisers closer to the moment of intent, said Rockerbox CEO and co-founder Ron… Continue reading »

The post Rockerbox’s Marketing Platform Identifies Prospects In The Moment appeared first on AdExchanger.

Nielsen says its tool allows media owners and marketers to more accurately forecast inventory for a precise target across all nationally measured television networks.

As Pope Francis approaches the fifth anniversary of his papacy, read six facts about how American Catholics view the pope.

When it comes to dinner, your kid might as well be a terrorist, says an amusing new ad from Heinz. A crisis negotiator offers tips on how to de-escalate the situation after a young menace discovers there’s no ketchup left to go with his chicken nuggets in the chuckle-worthy 1:15 spot, created by Taxi. Jack…

The agencies will shepherd the account via a dedicated unit called Marriott One Media, which will work with the client’s internal media teams around the world.

The Oscar for Most Classy goes to Eva Marie Saint, who outshone everyone else at the Academy Awards Sunday night.

We plug into it with our closest friends, dance to it with complete strangers and discuss it among our newest acquaintances. There’s no doubt about it: Music is a deeply powerful connection point for humans. Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes. And by mid-2017, they…

TV networks have to begin checking their buy/sell strategies — and be careful not to lose too many executives to social media.

It’s been a quarter century since cable TV pioneer John Malone coined the concept of a “500-channel universe,” but new data suggests 2018 could be the year we look back on when we entered the “500
scripted TV series universe.”

Radio network Westwood One wanted to get a sense of the return its advertisers were getting on their investments–it promised as much last fall, when it established ROI guarantees–so it partnered with Nielsen Catalina Solutions to determine how a product in the consumer-packaged-goods realm performed and found that radio delivered $12 in sales for every…