Author: rssmasher

We plug into it with our closest friends, dance to it with complete strangers and discuss it among our newest acquaintances. There’s no doubt about it: Music is a deeply powerful connection point for humans. Nielsen found that on average, Americans spend more than 32 hours per week listening to tunes. And by mid-2017, they…

TV networks have to begin checking their buy/sell strategies — and be careful not to lose too many executives to social media.

It’s been a quarter century since cable TV pioneer John Malone coined the concept of a “500-channel universe,” but new data suggests 2018 could be the year we look back on when we entered the “500
scripted TV series universe.”

Radio network Westwood One wanted to get a sense of the return its advertisers were getting on their investments–it promised as much last fall, when it established ROI guarantees–so it partnered with Nielsen Catalina Solutions to determine how a product in the consumer-packaged-goods realm performed and found that radio delivered $12 in sales for every…

Marriott International has handed its global media buying and planning account to Publicis Groupe. The appointment concludes a review launched last October. MEC had handled media buying and planning for Marriott International since 2011. Publicis Groupe will create a dedicated Marriott One Media unit from its SapientRazorfish and Spark Foundry agencies, which will partner with…

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On May 25th, when the European Union’s General Data Protection Regulation (GDPR) goes into effect, media agencies will be subject to a new set of laws around targeting European consumers. The GDPR, which makes it illegal for businesses to use EU citizens’ data without proper basis or consent, will limit media agencies’ ability to target… Continue reading »

The post The Media Agency’s Guide To GDPR And EPrivacy appeared first on AdExchanger.

Travel advertisers on Facebook no longer have to wait until vacationers have chosen a destination to begin the courtship process, as the social network introduced new ad product trip consideration, which enables brands to target users before they have even started planning their journeys. “Trip Consideration”–a separate product from Facebook’s dynamic ads for travel–supports the…

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Passing Review Google’s Zagat saga came to an end on Monday when the tech giant agreed to sell the restaurant reviewer to startup restaurant guide The Infatuation, reports The New York Times. Terms of the deal weren’t disclosed. Google bought Zagat for $150 million… Continue reading »

The post Google Sells Zagat; Twitter Hearts RTB appeared first on AdExchanger.