Author: rssmasher

A growing share of polling is conducted with online opt-in, or nonprobability, samples. This trend has raised some concern within the industry because, while low participation rates pose a challenge for all surveys, the online opt-in variety face additional hurdles.

About a quarter of adults who were raised Muslim no longer identify as members of the faith. But Islam gains about as many converts as it loses.

The Martin Agency of Richmond, Va., has promoted executive creative director Karen Costello to chief creative officer, a role left unfilled since her predecessor Joe Alexander departed last December amid an investigation into claims of sexual harassment. Costello joined Martin less than six months ago as executive creative director leading creative on the entire Mondel?z…

Millennials and younger “generation Z” ages 6 to 34 represent over half of the moviegoing audience, according to a new Video Advertising Bureau report.

McDonald’s USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate’s vice president of brand content and Lizette Williams comes aboard in the newly-created role, head of cultural engagement. Mitchell replaces the former vp of brand content, Joel Yashinsky, who retired in 2017, according to a spokesperson….

With the appointment of Dana Strong, Comcast now has a head of consumer services for all its residential products, who will be responsible for all its residential business for Comcast Cable.

Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But “everything” isn’t really a position. With Apple’s Siri going (Rock!) hard on facilitating your sassy lifestyle, and Google plying people with donuts to get them used to making even the most banal voice-based demands, where does one put Alexa, the amenable…

Tricia Clarke-Stone had a problem. BET had asked her company, WP Narrative_, to create an augmented reality campaign for its TV show The Quad, along with a series of live events, that would generate buzz for the premiere of the second season. The problem? The premiere was only three weeks away. And Clarke-Stone and her…

Marketing and advertising have evolved in many ways over the past decade, particularly with the ways we consume media, most notably social media. The advent of social media has ushered in a new wave of creators– the talented individuals who have showcased their creativity and developed a following around their content. Enter influencer marketing–one of…

Over the last 30 years, Budweiser has donated 79 million cans of water to disaster relief. Last year alone, Budweiser donated three million cans of water to disaster relief for people in need in Texas, Florida, Puerto Rico and California. That relief program is the focus of the beer brand’s 60-second Super Bowl spot, from…