Author: rssmasher

Twentieth Century Fox staged an elaborate live song-and-dance number on the Fox network to promote its movie musical, The Greatest Showman, and Kraft used real-time elements to create its recent family-centric Super Bowl spot. During Hollywood’s glitziest night–the Academy Awards on Sunday–Samsung rubbed shoulders during the live telecast with A-list stars like Meryl, Denzel and…

Reba McEntire had to get used to the feel of a mustache on her face to play Colonel Sanders. The first woman and first musician to embody Colonel Sanders, as part of Wieden + Kennedy’s ongoing celebrity colonel campaign, McEntire put on the spokescharacter’s famous white suit, mustache and goatee this past December to film…

Call it a movement. Marketers have never faced such challenging times. Technology is moving fast, killing laggard companies laden with legacy thinking and ending careers of those not nimble nor entrepreneurial enough to embrace the pace of change. On the other hand, marketers have never experienced such opportunity to tap technology to create the meaningful,…

Readers can grip door handles using sensors and pull them apart to reveal an electronic dashboard that lights up — complete with a pulse rate and a new car smell.

Qualcomm Inc. Chairman Paul Jacobs is trying to repel an assault by Broadcom that threatens to rip from him control of the company he and his father have shepherded since its inception.

If you’re going to mimic theatrical trailer tropes like “In a World…” as part of your marketing campaign you might as well do so during the Oscars. Ferrero is doing just that, positioning its Kinder Joy product–a chocolate treat that also has a toy inside–as a hero, of sorts, giving parents something different and fun…

Earlier this week, Bank of America became the first major company to announce that it had appointed a brand safety officer to ensure a positive customer experience and protect the firm’s reputation online. If you’ve been following the conversation around brand safety in the digital ad space, this news should come as no surprise. Despite…

Last fall, large shares of Italians said they distrust parliament, that the national economic situation is bad and that politicians don’t care what people like them think.