Author: rssmasher

Febreze is back in the Super Bowl with another bathroom-themed spot created by Grey New York. Last year, the brand’s first year in the Super Bowl, Febreze focused on how football fans could avoid a potentially smelly situation in the bathroom during halftime. This year, the brand created Dave–a man who can use the bathroom…

Kia will use a 60-second spot on Super Bowl LII–starring racing legend Emerson Fittipaldi and a second mystery celebrity–to advertising the Stinger, its forthcoming sports sedan. This is the Korean automaker’s ninth straight year advertising on the game. A 15-second teaser that rolled out Thursday shows Fittipaldi, 71, the iconic Brazilian driver, standing next to…

A-list investors placed a big bet on Outcome Health despite multiple warning signs, a Wall Street Journal examination shows, illustrating how even the savviest investors can gloss over potential issues in pursuit of a big score.

AdExchanger |

TGI Fridays has a growing appetite for artificial intelligence (AI) and personalization. AI tech is a strategic investment area for the casual dining restaurant chain this year, said James Washington, TGIF’s product manager for digital platforms. Top-of-the-agenda use cases include improving the dining experience and enhancing the brand’s cross-channel messaging strategy, both of which hinge… Continue reading »

The post At TGI Fridays, Cross-Channel Messaging Is A Dish Best Served Personalized appeared first on AdExchanger.

If the folks at NBC have any lucky stars, then they should be thanking them for giving them the Philadelphia Eagles in the upcoming Super Bowl LII.

Snapchat may be trying to revamp its app to entice new users, but advertisers aren’t buying it. On Tuesday, Snapchat said it planned to add a button called Stories Everywhere that will allow users to share Stories–its strings of user-generated content–to Facebook, Twitter, email and text messages from within the app. The feature will be…

LinkedIn announced in October that its Sales Navigator tool would integrate with Campaign Manager to help marketers improve targeting–a move that monetizes its mountain of business data for both sales and marketing purposes. The professional network’s update is just one example of a marked shift toward the merging of sales and marketing departments across all…

Black Americans are collectively expected to spend $1.4 trillion by 2020, according to Nielsen’s latest estimates, yet advertisers are still not marketing to diverse audiences. Bold Culture, the data-driven, multicultural communications agency that creative shop StreamLined recently launched is setting out to change that. The first in a series of white papers, Bold Culture’s “The…

A year and a half after it began, Stephen Colbert’s late-night resurgence shows no signs of letting up. Halfway through the 2017-18 season, The Late Show With Stephen Colbert is up 30 percent in total viewers from a year ago (3.83 million, over 1 million more than The Tonight Show Starring Jimmy Fallon’s 2.79 million…

The three-part media guarantee ensures that its video inventory is reliable, brand safe — and, in what it says is an industry first, provides engaged viewership.