Author: rssmasher

The three-part media guarantee ensures that its video inventory is reliable, brand safe — and, in what it says is an industry first, provides engaged viewership.

Watson won’t be wearing anything fancy to the Grammys this weekend, but that’s not going to keep it from judging everyone else’s outfit. For the 60th anniversary of the music awards, the Recording Academy is partnering with IBM to bring its artificial intelligence to the red carpet. On Sunday night, IBM will deploy its AI…

Broadcom Chief Executive Hock Tan relishes his role as the chip industry’s most visible deal maker, but some customers and former employees worry he is skimping on research and innovation.

Chrome’s ad blocker launches Feb. 15. The move has been met with some concern, if only because of the threat it could pose to advertisers. Takeover ads and banners aren’t innovative. Rich media
experiences that utilize motion, utility, 360 video and other functionality native to the smartphone are.

Teaching computer coding to children is the latest hot thing for Chinese investors, education startups and the famously technocratic government. It’s just not catching on among Chinese parents. One reason: an education system slow to act.

When you stack different Pringles flavors on top of each other and eat them all at the same time, crazy fun things happen to your taste buds. At least that’s the premise of the brand’s 30-second Super Bowl spot, “Wow,” which debuted today. The ad will run during the first half of Super Bowl LII…

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Twitter is a company that always seems on the verge of flight. The potential is there, but the question remains: Will the platform ever be able to fulfill it? Instability in Twitter’s C-suite doesn’t help. On Tuesday, COO Anthony Noto – second in command to Jack Dorsey – became the most recent top Twitter exec to fly… Continue reading »

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