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Diesel’s New Ad Celebrating Flaws Has Great Storytelling That Flies Off in All Directions
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Twitter’s Anthony Noto to Become SoFi CEO
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Trump, Putin Rank Last Among World Leader ‘Brands’
the highest disapproval ratings, according to the first ever edition of Y&R’s highly respected BAV (Brand Asset Valuator) research study that asked about world leader brands. The survey, which is
being published in collaboration with U.S. News & World Report and the Wharton School of the University of Pennsylvania, is based on a global study of people in 80 countries across a wide range of
economic, citizenship and quality of life criteria.
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Apple to Begin Selling Delayed HomePod Speaker
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Star-Studded Ads Distill Workplace Sexual Harassment Into 30 Seconds
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Snapchat Cracks Open Its ‘Walled Garden’
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Screen6 Has A Solution For Cookie Decay: Grab Those Cookies While They’re Fresh
AdExchanger |
The cookie is under pressure. On Tuesday, Amsterdam-based cross-device vendor Screen6 released a tool that CEO David de Jong says can add cookies to cross-device graphs in real time before they have a chance to decay. Device fragmentation, Apple’s recent moves to prevent third-party tracking in iOS 11 and environments where there are no cookies,… Continue reading »
The post Screen6 Has A Solution For Cookie Decay: Grab Those Cookies While They’re Fresh appeared first on AdExchanger.
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4 Ways to Apply Data Science to Social Media Marketing in 2018
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Ecom Startups Purple And MVMT Take The Drudgery Out Of Cross-Channel Data Wrangling
AdExchanger |
The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and stressing over data silos. Budgets are lean, and they’re under pressure to tie spend to success. A six-person team at Purple manages paid advertising across more than 15 channels. But combining, analyzing, comparing and activating… Continue reading »
The post Ecom Startups Purple And MVMT Take The Drudgery Out Of Cross-Channel Data Wrangling appeared first on AdExchanger.
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