the highest disapproval ratings, according to the first ever edition of Y&R’s highly respected BAV (Brand Asset Valuator) research study that asked about world leader brands. The survey, which is
being published in collaboration with U.S. News & World Report and the Wharton School of the University of Pennsylvania, is based on a global study of people in 80 countries across a wide range of
economic, citizenship and quality of life criteria.
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