Author: rssmasher

Jo Ann Ross’ comments came in the context of her touting CBS’ digital efforts, notably the CBS All Access subscription service (which has an ad-free version and an ad-supported model), as well as the
CBSN free streaming news service.

The firm has not had a formal media agency review in nearly two decades. The review follows last year’s appointment of Casey Hurbis as the finance company’s new CMO.

The awards target brands that show strong digital strength, smart digital strategies and exceptional growth across platforms. 2016 was a year when many news sites saw an uptick in traffic because of
the election – a trend some brands sustained.

In a letter made public Monday, billionaires Carl Icahn and Darwin Deason wrote, ‘Every day that the ’old guard’ remains in power—feebly overseeing the company’s steady decline—is a waste of time.’

Back in the early days of digital advertising, portals and ad networks stepped in where websites struggled. They were able to aggregate sites and audiences to achieve much more scale, leading to better forecasting, larger audiences, pricing efficiencies and bigger buys. Some websites stayed independent, but most became part of something larger. Enter demand-side platforms…

Dish Network has launched a creative review, a source with direct knowledge of the matter confirmed to Adweek. The source added that the review is being handled by New York search consultancy Avidan Strategies, is still in its early stages and includes “a long list” of unspecified agencies. It is unclear if incumbent Camp +…

For the past three years, Avocados From Mexico has delighted Super Bowl viewers with wacky TV spots. The brand has also always given consideration to its digital Super Bowl-related presence, and this year will be no different. Avocados From Mexico has already announced it will return to the Big Game for a fourth consecutive appearance,…

There’s a kind of life within forests that you can feel only when you’ve stopped to pay attention. We’re not talking about animals; we mean the trees themselves, which are even able to communicate using a nifty network of fungus (sometimes adorably dubbed “the Wood Wide Web”). But most of us live far from nature,…

Today, Havas welcomed back Tim Maleeny as chief strategy officer for North America. Maleeny will work out of the agency’s New York office and will also serve as president of Havas New York and executive sponsor for the agency’s TD Ameritrade account. “As we continue to position Havas in the U.S. as the most meaningful…

As Election Day 2016 approached in the United States, thousands of specifically targeted Americans began seeing racially, politically and religiously charged ads on Facebook with headlines like “Don’t Mess With Texas Border Patrol” and “Satan: If I Win, Clinton Wins!” The ads spanned the spectrum of divisive American issues. Some promoted far-right positions while others…