Author: rssmasher

Global Road Entertainment, the recently launched independent theatrical and TV studio (formed by Tang Media Partners), has chosen MullenLowe Mediahub as its media agency of record. The shop will handle media planning and buying for the studio’s feature film slate, which includes teen drama Midnight Sun (to be released March 23), CGI family comedy Show…

Publicis Groupe has announced that Nick Law, previously vice chairman and global CCO of digital shop R/GA, has been named global CCO of Publicis Groupe and president of Publicis Communications. He will start in May and report directly to Arthur Sadoun, chairman and CEO of the holding company. “Nick is a true unicorn in our…

By now, you’ve probably already seen the City of Los Angeles’ stunning social media call for a graphic designer. Rarely have we seen a need so eloquently illustrated. Government bodies can be among the worst graphic design offenders (consider the FBI’s “fun and games” page). The people most equipped to help often waste little time…

I am the greatest! Apple continues its “Shot on iPhone” campaign with “Selfies on iPhone X,” an ode to the self-gratifying art form. The work is spearheaded with spoken word from Muhammad Ali (from the 1963 comedy album “I Am the Greatest”), spouting bombastic phrases like, “I’m going to become champion of the universe!” to…

According to King, Millennials spend their time using many different platforms to order food and book vacations — yet the holding company’s own internal communications have been rooted in the dark
ages, relatively speaking.

Brands wisely investing in influencer marketing may be stupidly short-sighted when it comes to measuring the actual value of what they’re buying. Unfortunately for marketers, the vast majority of approaches to measuring the value of earned media and influencer programs are seriously limited by a focus on the post, as opposed to the content. It’s…

A marketing stunt blew up a big Spike logo in the desert. Viewers had a role in voting how Spike would meet its end. After the logo was engulfed in flames and keeled over, a new banner was revealed:
The Paramount Network.

At least, that’s the amusing conceit of the meta four-minute ad. It opens on the actor phoning his agent, feigning indignation at the overwrought monologue he’s supposedly been asked to deliver as an intro to the AFC Championship Game. Before long, he’s storming down to interrogate the young (and somewhat clueless) director during an orchestra…

Few metrics have defined value in the digital marketplace as much as the concept of “viewability.” Late last week, the Media Rating Council released standards for audio-only digital ads that have
nothing to view. But don’t expect the standards to set a new industry benchmark for “audibility,” because that’s still in the eye — er make that ear — of the beholder. “In today’s digital audio
measurement, audibility is considered to be an imperfect analogy to the ‘opportunity to see’ proxy that viewability is in other digital measurements,” the Media Rating Council explains in the final
version of “Digital Audio Measurement Standards.”

Audiences watching the Pop cable network or following its social channels will find themselves exposed to a curiously large number of gym ads this week, but not because fitness brands are suddenly targeting the network’s viewers during resolution season. They’re faux (and hilarious) spots created by Pop itself to promote its new competitive aerobics comedy,…