Author: rssmasher

As global leaders gather in Davos next week to try to create a shared future in a fractured world, what’s the role of marketers and creative agencies? In this era of seismic disruption, technology is overturning entire business models and transforming the way that customers live, buy and think. Marketing today requires thinking well beyond…

Online mortgage lending giant Quicken Loans has launched a review of its media buying and planning account. “After nearly two decades, Quicken Loans has decided to open the RFP process for a new media planning and buying agency,” a Quicken Loans representative said in a statement provided to Adweek. “Our in-house marketing agency and our…

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With Time Warner on board or not, AT&T is pushing forward with its vision for the next potential addressable ad platform giant. CMOs or holding company agencies might pour money into Google and Facebook, but “they’re nervous about the content they’ve produced living in environments they can’t control,” said Brian Lesser, AT&T’s CEO of advertising… Continue reading »

The post Industry Preview: As AT&T Fights For Time Warner, Its Ad Platform Is Full Steam Ahead appeared first on AdExchanger.

At the Digiday Video Anywhere Summit last November, we sat down with 76 industry leaders from major U.S. media companies to discuss the growing importance of over-the-top video. Check out our research on the future of video monetization on Facebook here. Learn more about our upcoming events here.

Top findings:

• Ninety-six percent of respondents expect more digital media companies to produce either TV or OTT content.
• Content discoverability and audience reach were the two most-cited challenges associated with creating content for OTT platforms.
• Fifty-four percent of respondents said mobile video was the core focus of their future video strategy.
• Eighty-one percent said they are looking to increase OTT content.
• Sixty-four percent either already have an app or are creating one for their OTT content.
• Nearly two-thirds believe legacy publishers pose a threat to digitally native publishers in online video.

Most digitally native companies are expected to produce linear TV or OTT content
In 2017 publishers were forced to recognize their businesses could not be supported by digital ads alone. Being born and maturing solely online no longer guarantees that a company will be able to navigate complex and changing digital advertising markets.

The post Digiday Research: Digital publishers flock to OTT appeared first on Digiday.

After a review, Bose has selected WPP as its global agency partner across creative, media, localization, production and digital marketing. The business will be handled by a “custom-built team” of WPP shops, which were not specifically identified. Bose declined further comment and WPP deferred back to the client. The review spanned several months and the…

High school hoops junkies can now get their fix on Twitter, with the help of Gatorade and Intersport. Twitter has been a staple of the college basketball recruiting circuit since its inception, used by both players and coaches. In fact, in August 2016, the NCAA changed its rules to allow coaches to like and retweet…

Last January, YouTube used Sundance as a forum to pitch its six-second ad format to brands. That’s continued this year, with YouTube returning to Sundance to showcase its six-second ad format. But this year, there’s a new twist: Creative agencies were tasked with telling classic tales, from Cinderella to Rumplestiltskin, in the six-second format. “Last…

Analytics platform App Annie released its 2017 Retrospective, analyzing mobile application usage around the world. The report showed that globally, more than 2 billion people use at least one of the top five social apps each month, on average. In India specifically, over 71 billion hours were spent in the top five social apps on…

Verizon will make an appearance in Super Bowl LII. The brand confirmed to Adweek that it will air an ad during the game, but didn’t provide any further details. Verizon last appeared in the Super Bowl in 2011, when it aired a 30-second spot featuring pitchman Paul Marcarelli and focused on Verizon’s claim as “America’s…

A recent study from the University of Glasgow suggested each individual dog has his or her own unique taste in music. This was music to Spotify’s ears, and the streaming service has now partnered with an animal shelter in Germany to match owners and adoptable pets based on their song choices. The program, dreamed up…