Author: rssmasher

A recent study from the University of Glasgow suggested each individual dog has his or her own unique taste in music. This was music to Spotify’s ears, and the streaming service has now partnered with an animal shelter in Germany to match owners and adoptable pets based on their song choices. The program, dreamed up…

“Is it going to look good in a selfie?” The answer to this question can make or break a modern brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself. Modern beauty brands figured out that, as long…

It’s jarring to see a water brand called Liquid Death. But what if it’s actually just right for the times–appealing to young people in the brand language they tend to like, but promoting a healthier product, which they also increasingly value? Mike Cessario, a West Coast agency creative, created Liquid Death last year as a…

There were 107 TV stations sold in 2017 — up by 10 over the previous year. Total value dropped from $5.3 billion to $4.7 billion, according to BIA/Kelsey.

Apple announced a $38 billion tax windfall for the U.S. government this week, but the biggest beneficiary of the company’s response to tax-system changes will likely be its shareholders, analysts say.

Donut, the Los Angeles creative agency launched last year by indie filmmakers Mark and Jay Duplass, is already expanding to the East Coast–setting up shop in New York. The agency hired Sarah Dale to lead the New York office, naming her chief commercial officer. Dale was formerly the vice president of digital and content at…

Polish cosmonaut Tadeusz Kuziora was one of a handful of elite pilots who trained for the Soyuz 30 mission in the late 1970s, but he never made the journey into space. Until he did, four decades later by way of Samsung’s Galaxy S8 and Gear VR goggles. The brand and its agency VML Poland won…

The Consumer Electronics Show is meant to display the future of humanity. There’s a certain optimism in looking at how technology advances society; how we can take an ordinary refrigerator and make it “smart.” But for a small band of operators, there’s a bigger mission: getting people to look to the heavens and get excited…

In today’s world of social media speed, fake news and announcing deaths before they happen, how does a brand not just gain the trust of their consumers, but keep it, as well? I attended the Family Online Safety Institute’s annual conference in Washington, D.C., last November, where a great deal of the research centered around…

AdExchanger |

The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other askance. Ad fraud, bad traffic and hidden fees have taken their toll, and while industry players have taken measures to reinstitute their good standing, their work isn’t nearly complete. During a panel Thursday at AdExchanger’s… Continue reading »

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