Author: rssmasher

Apple announced a $38 billion tax windfall for the U.S. government this week, but the biggest beneficiary of the company’s response to tax-system changes will likely be its shareholders, analysts say.

Donut, the Los Angeles creative agency launched last year by indie filmmakers Mark and Jay Duplass, is already expanding to the East Coast–setting up shop in New York. The agency hired Sarah Dale to lead the New York office, naming her chief commercial officer. Dale was formerly the vice president of digital and content at…

Polish cosmonaut Tadeusz Kuziora was one of a handful of elite pilots who trained for the Soyuz 30 mission in the late 1970s, but he never made the journey into space. Until he did, four decades later by way of Samsung’s Galaxy S8 and Gear VR goggles. The brand and its agency VML Poland won…

The Consumer Electronics Show is meant to display the future of humanity. There’s a certain optimism in looking at how technology advances society; how we can take an ordinary refrigerator and make it “smart.” But for a small band of operators, there’s a bigger mission: getting people to look to the heavens and get excited…

In today’s world of social media speed, fake news and announcing deaths before they happen, how does a brand not just gain the trust of their consumers, but keep it, as well? I attended the Family Online Safety Institute’s annual conference in Washington, D.C., last November, where a great deal of the research centered around…

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The advertising industry has been plagued by a lack of trust, with vendors, agencies and marketers looking at each other askance. Ad fraud, bad traffic and hidden fees have taken their toll, and while industry players have taken measures to reinstitute their good standing, their work isn’t nearly complete. During a panel Thursday at AdExchanger’s… Continue reading »

The post Industry Preview: Insiders Highlight Four Issues That Create Distrust In Advertising appeared first on AdExchanger.

The most ideological members of Congress shared news stories on their Facebook pages more than twice as often as moderate legislators between Jan. 2, 2015, and July 20, 2017, according to a new Pew Research Center study that examined all official Facebook posts created by members of Congress in this period. The analysis included links […]

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Camargo, vice president of paid media at PMX Agency. As marketers, we are constantly prompted to consider the question, “How do people intuitively engage with media?” We are, after… Continue reading »

The post We Have The Data, But We Need Better Ways To Activate It appeared first on AdExchanger.