Author: rssmasher

Making it easier for agencies and brands to evaluate, plan, and buy digital out-of-home media along with online media, the Interactive Advertising Bureau DOOH committee released a glossary that
evaluates the commonalities between phrases and identifies unique terms related to DOOH.

Scripps Networks Interactive launched an HGTV Facebook Messenger bot, designed to help users discover design inspirations that they can implement in their own homes. The bot, named Hazel, allows users to access decorating tips related to specific rooms, browse trends based on style type and project and save galleries for easier access later on. Users…

Mars, the confectionery, pet care and food conglomerate behind brands like M&M’s, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all planning and buying duties, currently handled by three agencies, with one entity. Since 2014, WPP’s MediaCom has handled global media planning for Mars, with the…

Jeff Brooks, formerly president and chief marketing officer of digital agency Huge, has gone client-side, joining mattress company, and Huge client, Casper as CMO. Casper named Huge as its creative agency of record late last year. “I’ve appreciated the product as a customer, admired the brand as a consumer, and can’t wait to take the…

Ever wonder why Taco Bell doesn’t sell fries? That question sets off Josh Duhamel on a epic quest in the brand’s new faux movie trailer for a thriller called Web of Fries, which looks like the perfect plane movie. The 90-second spot, from Deutsch, hits every thriller trope with aplomb, and making the big bad…

The top 10 best-perceived brands of 2017 were: Amazon, Netflix, Amazon Prime, YouTube, Google, Nike, Dawn, M&Ms, iPhone and Apple.

While NBC has been quick to embrace online streaming in its coverage of the sporting events at the Olympics, it has held back when it comes to the popular opening ceremonies, preferring instead to air
them on a delay in prime time with commentary explaining the action.

Generator’s remit includes digital and offline media research, strategic planning, buying, and analytics for the company’s full line of products sold in retail stores and online.

While direct and organic traffic from search results have remained largely stable, social dropped by a collective 89 million visits annually, according to data.

I was not a big social media user before Nov. 8, 2016, but that all changed when Donald Trump was elected President. Partly because I wanted to understand the role social media — especially Twitter
— played and continues to play in all things Trump, I jumped in. With both feet. I’ve learned a lot. Not all good. But the first thing I ever posted about Trump was an image on Instagram of Trump as
“Bizzaro # 1,” a reference to the character in Superman who comes from Bizzaro World, where they say things that mean the opposite of what they mean on planet Earth.